At Content Marketing World (CMW) 2019, thought leaders raised 4 fundamental questions for marketers about content marketing’s future: Are marketers prepared for the end of social media? Ready for the seismic shift under way in content marketing: voice first, marketing AI and content saturation? Are marketers taking the right approach to persuasion? If you use […]
Filed Under: #CMWorld, Andrew Davis, Christopher S. Penn, Content Marketing Strategy, content shock, Heidi Cohen, Joe Pulizzi, Mark Schaefer, seismic shift, Social Media, Tamsen Webster, the end of social media0 comments
Filed Under: Artificial intelligence, Campaign Monitor, Christopher S. Penn, Content Marketing Strategy, conversion rates, email marketing, email scheduling, measurement0 comments
Top 100 Content Marketing Question: What are typical conversion rates of content marketing realistically?
Marketers jealously guard their results – including conversion rates of content marketing. That’s why it’s so hard to find information about typical conversion rates of content marketing. Why don’t people share conversion rates? Because their competitors would love to know. Conversion rates of content marketing vary dramatically, driven by these variables: Industry Company Product or […]
Filed Under: #CMWorld, Andrew and Pete, Andrew Davis, Ann Handley, Brian Massey, Content Marketing, Content Marketing Institute, Content Marketing Strategy, Content Marketing World, Dewitt Jones, Dorie Clark, Heidi Cohen, Joe Pulizzi, Kathleen Diamantakis, Lee Odden, Mitch Joel, Tina Fey0 comments
Content marketing thought leaders converged at Content Marketing World 2018 to share their wisdom with 4,000 marketers. Here are the best 15 questions and answers from #CMW2018: What’s the biggest problem in content today? Kathleen Diamantakis, Managing Director-Strategy, T Brand at The New York Times: “It’s meaningless, empty. More noise than signal. “People are discontent with content […]