Workshops
Get everyone in the company on the same page with content marketing. Co-create a mission, strategy, message, and framework.
Leapfrog 80% of competitors
4 out of 5 marketers lack a written
content mission statement.
2 out of 3 marketers lack a
written content strategy.
To leapfrog competition, start with your content marketing mission and strategy.
How we help you win
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Coaching
Get the follow-up coaching you need to maximize your content marketing results.
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Consulting
Get all the help you need to create content that makes customers happy.
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RECOMMENDED WORKSHOP TO LEVEL-SET OUR WHOLE TEAM
“I recommended George’s workshop for our whole team because the 7-step framework and the examples … are so relevant and important to level-set the different teams in big organization like ours. In a nutshell, everyone will start now from the same ground truth…”
JATINDER SIHRA
Global Marketing-Digital Solutions
GE Healthcare
Latest content blogs
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“What is the best way to tell a corporate story with so many different business units?”
A marketer from SEI Investments Company asked, “What is the best way to tell a corporate story with so many different business units?” It’s... -
“How to start implementing a content marketing strategy successfully?”
How to start implementing a content marketing strategy successfully. A marketer from Elkay asked this question in a workshop. It’s one of marketers’ Top... -
“How do you promote content efficiently (without big budgets)?”
Promote Content Efficiently. A marketer from LPHI, a public health institute, asked this question in our content marketing workshop. Marketing teams in nonprofits, start-ups...
Free Download
Speed your results. Take 7 steps to build strategic content marketing.
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2-day Workshop
Fast-forward your content marketing! Our workshop enables your team to:
- Find out how competitive your content appears in the eyes of buyers.
- Leapfrog competitors with a sound, strategic approach to content.
- Frame a mission and strategy that align with business needs.
- Hook people in 7 seconds with a crystal-clear, concise, consistent Message Map.
- Generate value propositions, elevator speeches, presentations, headlines, email subject lines, social media posts and more from your Message Map.
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1-day Workshop
Fast-forward your content marketing! Our workshop enables your team to:
- Leapfrog competitors with a sound, strategic approach to content marketing.
- Frame your content marketing mission and strategy.
- Hook people in 7 seconds with a crystal-clear, concise, consistent Message Map.
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1/2-day Workshop
Make your content marketing more strategic as your team:
- Co-creates a written content marketing mission and strategy.
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Coaching
Customized coaching helps as you:
- Update or reframe your Message Map.
- Upgrade your content marketing mission and strategy.
- Prepare content for a specific campaign or event.
