Workshops
Get everyone in the company on the same page with content marketing. Co-create a mission, strategy, message, and framework.
Leapfrog 80% of competitors
4 out of 5 marketers lack a written
content mission statement.
2 out of 3 marketers lack a
written content strategy.
To leapfrog competition, start with your mission and strategy.
How we help you win
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Coaching
Get the follow-up coaching you need to maximize your content marketing results.
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Consulting
Get all the help you need to create content that makes customers happy.
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“I recommended George’s workshop for our whole team because the 7-step framework and the examples that George shares in his workshop are so relevant and important to level set the different teams in big organization like ours. In a nutshell, everyone will start now from the same ground truth…”
Jatinder SihraGlobal Marketing-Digital Solutions
GE Healthcare
Latest content blogs
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How to get content marketing on mission, on strategy, on message and on time
What is the single most important content marketing decision you can make? To do successful content marketing, you need a content marketing editor with... -
Who Needs A Content Marketing Mission Statement?
To check the quality of content day to day, use a content marketing mission statement as your litmus test. Your content marketing editorial mission statement... -
Top 100 Content Marketing Question: How to measure content marketing success?
10 insights on marketing measurement Out of all the questions marketers ask about content marketing, the most frequently asked question is: How to measure...
Free Download
Speed your results. Take 7 steps to build strategic content marketing.
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2-day Workshop
$6,000
Fast-forward your content marketing! Our workshop enables your team to:
- Find out how competitive your content appears in the eyes of buyers.
- Leapfrog competitors with a sound, strategic approach to content marketing.
- Frame a content marketing mission and strategy that align with business needs.
- Hook people in 7 seconds with a crystal-clear, concise, consistent Message Map.
- Generate value propositions, elevator speeches, presentations, headlines, email subject lines, social media posts and more from your Message Map.
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1-day Workshop
$3,000
Fast-forward your content marketing! Our workshop enables your team to:
- Leapfrog competitors with a sound, strategic approach to content marketing.
- Frame your content marketing mission and strategy.
- Hook people in 7 seconds with a crystal-clear, concise, consistent Message Map.
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1/2-day Workshop
$2,000
Make your content marketing more strategic as your team:
- Co-creates a written content marketing mission and strategy.
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Coaching
Call for Quote
Customized coaching helps as you:
- Update or reframe your Message Map.
- Upgrade your content marketing mission and strategy.
- Prepare content for a specific campaign or event.