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You are here: Home / Content Marketing

Content Marketing

When it’s time to fast forward your content marketing call Crystal Clear Communications.

We work side by side with you to build a dynamic strategy, rev up your marketing and help you succeed.
As old-school marketing loses its zip, more and more marketers are working to perk up results. Customers’ buying journey happens 2/3 online, and just 1/3 with sales.

Will buyers find your content? Is your content strategic and powerful enough to carry buyers through the buyers’ journey — converting into customers and revenue?

Tap our deep expertise, including more than 30 years in marketing, journalism and communications. You’ll find that we:

  • Understand your business.
  • Bring you bold insights and inventive ideas.
  • Make it work for you.

Here’s our 2-minute video on how we approach content marketing:

We help you succeed with these marketing services:

  • Content start-ups and reboots
  • Competitive content and communications audits
  • Content marketing workshops
  • Message maps
  • Buyer persona insights
  • Content production
  • Content curation.

George Stenitzer was named Content Marketer of the Year by the Content Marketing Institute for thought-provoking content.

Genuinely useful content wins. Buyers decide which content makes the most sense and delivers the greatest value. They’re looking for new ideas and answers to their questions.

Buyers don’t want to be sold. They want to be helped.

Strategic content provides ready answers to customers’ problems, questions and pain points – as identified by customers themselves, by sales and by customer service.

First help, then sell. Good content starts with customers’ key questions and your solution’s relevant benefits.

To deploy content strategically, analyze the buying process and offer exactly what customers need when they need it. Address the needs of buying decision-makers, as well as those of buying influencers, at each step in the buying process. That’s how you convert content users into paying customers.

5 Ways To Speed the Journey from Content to Cash
Content Marketing World
A standing-room-only crowd heard my speech How to Speed the Journey from Content to Cash. Here are links to my infographic and a blog, and my presentation on SlideShare:

5 Ways To Speed the Journey from Content to Cash – George Stenitzer from Crystal Clear Communications

Crystal Clear Communications brings you inventive marketing that helps you succeed in meeting your customer and revenue goals.

content marketing

It’s time to fast forward your content marketing, call us at Crystal Clear Communications.

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RSS Simplify Marketing Blog

  • “How do we target content marketing effectively?”
  • “What are the most effective ways to Tweet content?”
  • “How to balance the investment between content and lower-funnel activities?”

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SIMPLIFY MARKETING

Crystal Clear Communications helps you build an audience of customers who come to you.

You gain deep insights into your customers and competitors. You get a clear message and solid strategy for your content. And you build a brand that's stronger than ever before.

Simplify marketing with inventive content that works better for your customers -- and your business.

Simplify Marketing Blog

  • “How do we target content marketing effectively?”
  • “What are the most effective ways to Tweet content?”
  • “How to balance the investment between content and lower-funnel activities?”
  • “How do you connect content marketing to revenue?”
  • “How do you promote content / preferred method?”
  • “Content marketing is ongoing – how do you sustain momentum?”
  • How do you develop a successful content marketing program in an organization?
  • Top 10 Blogs of 2018
  • How do you get buy-in for a content marketing strategy?
  • How can you gain blog subscribers through your content?

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Topics

1-Page Content Marketing Strategy 1-page Message Map 7 Seconds Adele Revella Andrew Davis Andy Crestodina Ann Handley Ardath Albee B2B Content Marketing Big Data Brand brand voice Business Marketing Association Buyer Persona Buyers' Journey Carefully considered purchase Challenger Sale Content Marketing Content Marketing Institute Content Marketing Strategy Content Marketing World Customer Questions Dr. Carmen Simon Evergreen Content Global English Guru Heidi Cohen Joe Pulizzi Marcus Sheridan Marketing Profs Marketing Strategies Message Map On Message Partner Qualified Leads Rita Okuthe Robert Rose Short Attention Spans Social Media Social Selling Storytelling Thought-Provoking Content Tim Riesterer Tripp Frohlichstein writing

Crystal Clear Communications, LLC
117 N. Adams St. Oswego, IL 60543
630-383-6047
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