“I recommended George’s workshop for our whole team because the 7-step framework and the examples that George shares in his workshop are so relevant and important to level set the different teams in big organization like ours. In a nutshell, everyone will start now from the same ground truth…”
Founder & Chief Content Officer
George helps your communications and marketing become even more strategic and successful. He worked as a newspaper editor, marketer and communicator in Fortune 500 companies. Over 30 years, he survived 52 bosses – and learned from each.
The Content Marketing Institute named George Content Marketer of the Year for thought-provoking content created by his team at Tellabs, where he served as VP-marketing and communications for 13 years. He was named:
- Named Best Marketer for 2 consecutive years by BtoB Magazine.
- Named A B-to-B CMO to watch by Fierce CMO.
He served the Business Marketing Association (BMA) as vice president-thought leadership, editor of the BMA Buzz newsletter, director of BMA National and BMA Atlanta, and president of BMA chapters in St. Louis and Chicago.
Partner & Chief Communications Officer
Ariana focuses on helping organizations get the right message to the right audience in the right format. She has worked in all areas of communications and marketing for more than 20 years at a variety of companies—from established organizations to technology startups.
Prior to joining Crystal Clear, Ariana applied her deep healthcare and technology expertise as a communications and marketing vice president at Truven Health Analytics, now part of IBM Watson Health.
She holds a Bachelor of Science degree in communications from Northwestern University.