Are you busy? I’m busy. Almost everyone I know is busy. As busy people, we don’t have the time or patience for long-winded speakers. In every meeting I attend, I hope the speakers will be concise. Yet most of them aren’t. Many of them take 5-6 sentences to state what could be explained in 1 …
Perhaps you’ve heard journalists and influencers asking tricky questions that politicians struggle to answer. What can marketers learn from politicians about answering tricky questions? Marketers face tricky questions in times of crisis If you’re a spokesperson for your company or brand, here are seven tips to help you prepare to answer even the toughest questions. Rehearse …
I received a request last week. It was in the middle of a long email and didn’t feel like a direct request. In fact, there wasn’t a single question mark in the email. Almost halfway through the email, the sender wrote, “I wanted to ask how you feel about (project X). I know how I …
“Confused clients don’t write checks.” One of my mentors used to say that sentence often in his workshops. It’s true. How do you feel when you read confusing marketing content? I’m betting it doesn’t persuade you to purchase from the company that published it. I asked several marketers why they sometimes publish confusing content, and …
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How did I fall in love with reading? I’m wondering, what made me fall in love with reading? It’s become a lifelong habit. In our family, reading started early. Before I went to kindergarten, Dad taught me to read. I sat in his lap as he read the comics out loud from the daily newspaper. …
When I do first-hand buyer persona research, I ask participants if thought leadership matters when making purchasing decisions. The answer has unanimously been “yes.” I’d argue that thought leadership is more important than ever, given that buyers do almost all their research before contacting Sales. In fact, marketer and author Joe Lazauskas says, “6sense research …