Why do I continue to attend presentations where the speaker uses poor visual aids or bores the audience with “death by PowerPoint?” There is a ton of advice available about how to use visual aids in presentations. Classes, books, workshops, the list goes on. Even the folks in your marketing department can give tips on […]
By Ariana Nikitas
You’ll find many ways to get your organization’s story heard. Getting it into news media is one of the most effective. Studies show that traditional news media is more trusted than most other sources. It’s trusted more than social media, according to the 2019 Edelman Trust Barometer. And in a recent Ogilvy study, even journalists report […]
Filed Under: Content Marketing Institute, Content Marketing Strategy, Content marketing vs. advertising, Content Mission, Guinness Book of World Records, Leapfrog, Message Map, Michelin Guide, One Page Marketing Plan, The Furrow, The Red Bulletin0 commentsBy George Stenitzer
Top 100 Content Marketing Question: How to value the impact of content marketing and justify the expense/overhead?
Get the whole team aboard To demonstrate the impact of content marketing, start by getting your executives and internal clients aboard the content marketing bandwagon. Take these steps: Convene decision-makers in a workshop Recruit marketing, sales, product managers, R&D, and executives to participate in a big-tent, hands-on workshop on content marketing. To get everyone on […]
Filed Under: because, confidential information, Dr. Ellen Langer, Message Map, news media interviews, No comment, the power of why0 commentsBy Ariana Nikitas
Do you ever get frustrated when you’re reading or watching a news media interview and the interviewee doesn’t answer a question? He or she either talks about something that has nothing to do with the question or simply says, “No comment.” These two ways of “answering” questions turn off the audience and prevent the interviewee […]