writing Archives - Crystal Clear Communications

Filed Under: Brand, brand message, Content Marketing Institute, Dr. Carmen Simon, get your story heard, Message Map, writing

By George Stenitzer

Get your brand message heard clearly in a noisy marketplace

Get your brand message heard. Do your customers hear your brand message? For many customers, the answer is “no.” It’s easy to tune out marketing messages. It’s hard to break through and get your brand message heard. Why? Because people in your audience are incredibly impatient. Here are some telling behaviors: People skim a webpage’s …

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Filed Under: 1-page Message Map, Global English, Marketing Messages, Message Map, Simple marketing messages, writing

By George Stenitzer

Why You Need to Keep Marketing Messages Simple

What your marketing messages can gain from 3 usability ideas Recently I read a great little e-book on usability called The Ten Commandments of UI Design. It offers 3 ways to sharpen up your marketing messages by applying website usability ideas. Make it easier for your audiences to hear and act on your company’s marketing messages: Always …

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Filed Under: 1-page Message Map, 7 Seconds, Big Data, Communications clutter, Content Marketing, Dr. Carmen Simon, Message Map, writing

By George Stenitzer

Simple, Streamlined Messages Succeed

When you market complex products, it’s tempting to address customers with multiple messages. You may want to deliver 3 or 5 or 7 main messages on your website and in your content marketing. Here’s the catch: multiple messages just don’t work. That’s because your audience can only process one message at a time. Communicating more …

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Filed Under: Ann Handley, Content Marketing, Storytelling, writing

By George Stenitzer

9 Lessons Content Marketing Can Learn from News Media

My career started in radio and newspapers, so I still bring a news viewpoint to content marketing. Here are 9 lessons learned working in the news media that still inform my content marketing work. 1. Deadlines are your friend. Many people dread them. Some people hate them. But I like deadlines. What I like most …

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Filed Under: 1-page Message Map, 7 Seconds, Short Attention Spans, writing

By George Stenitzer

One message, many jobs to do

6 Questions & Answers about your Marketing Message While discussing a business marketing message in my workshop, marketers raised questions on how to make a clear, compelling, concise business message — a breakthrough message. Specifically, marketers asked: How to explain a complex business in 7 seconds to gain attention?” “What are some tips for writing headlines …

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Filed Under: 1-Page Content Marketing Strategy, 1-page Message Map, 7 Seconds, Ann Handley, Content Marketing, Content Marketing Strategy, Global English, Kristina Halvorson, Message Map, On Message, Simplicity, Simplified content marketing, Simplify, writing

By George Stenitzer

52 Ideas for Simple Content from Einstein, da Vinci & Shakespeare

Do you think experts are working overtime to make marketing seem more and more complicated? I do. Avoid needless complexity and you’ll simplify content marketing. Focus on fundamentals. To make your content marketing great, keep it simple! Here are 52 quotes about simple content I’ve collected over the years. These words come from my heroes: content kings like …

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