To help you keep things in perspective, collect inspiring quotes that serve up delicious ideas. Here are 12 inspiring quotes for marketers and writers. You’ll discover fresh and ancient viewpoints about curiosity, inspiration, compassion, reading, writing, talent, playing, planning, naivete, categories, teamwork, and love. Today’s quotes come from Plato, Samuel Taylor Coleridge, Benjamin Franklin, Albert …
Recreate marketing by playing. Musicians play music. Athletes play sports. But marketers work. I wonder why. What if marketers reinvented marketing by playing, as musicians and athletes do? Great marketing sparks engaging, intriguing conversations. To me, great conversations feel more like play than work. How I love a lively conversation with a workshop full of …
If you want to win an argument, you’ll love this new book, Win Every Argument: The Art of Debating, Persuading, and Public Speaking. British-American journalist Mehdi Hasan of MSNBC shows how to win arguments by taking the high road and/or the low road to victory. “There are very few things you cannot achieve when you …
Book review: Jonah Berger’s “Magic Words” If you read only one book about persuasion this year, make it Magic Words: What to Say to Get Your Way. The author, Jonah Berger, is a marketing professor at the Wharton School at the University of Pennsylvania and has written several books, including Contagious. I love Magic …
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Too many companies’ messages use abstract words that don’t paint a picture in customers’ minds. The problem is: abstract messages fall flat with customers. For example, a service rep might say, “We’re shipping your order.” Or “We’re shipping your pants.” Or “We’re shipping your new black Levi’s jeans.” Guess which message resonates best with customers? …
Continue reading “Your message probably is not concrete enough”
Everybody Writes book review In sixth grade, Sister Agnessa taught grammar as a strict disciplinarian. Make a mistake and she’d rap your knuckles. I was terrified of her, mainly because she’d taught my mom and dad in sixth grade. She seemed older than Genesis. Her grammar lessons still stick with me. But as a newspaper editor, …
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