When you already have good content, do you always need to create more? Maybe not. Maybe you only need to leverage existing content, by freshening up what you have already. This infographic shows 7 smart ways to leverage existing content. Make sure you squeeze the most out of every single pixel. It’s smart to leverage […]
Smart marketers want to know: “How to measure good content?”
How does content make your reader’s job easy? To measure good content is the first question to ask. It’s crucial to make content easy because human brains are lazy. People always seek the easiest, most effortless path to reward. Maximize expectations of reward. Minimize effort. Great content is: Easy to choose because the headline grabs […]
“How do you efficiently take one piece of content and quickly adapt it across internal/external channels?” – Top 100 Question
The question boils down to: how to quickly adapt content? Marketers constantly face the need to quickly adapt content across communications channels, audiences and media to get the word out fast. Here are 4 tricks I learned over 30 years. We used these approaches to create content to announce mergers and acquisitions (M&A), thought-leadership articles, […]
“What is the best length of content?” – Top 100 Question
The best length of content? The length your buyer wants now. What is the best length of content? Start with this fact: people’s initial attention span is only a few seconds — not much time for your message to make the right impression. If you successfully hook buyers’ interest in the first few seconds, […]
Top 100 Question – “How do you continue to engage your audience?”
Once you identify an audience’s needs and start to publish relevant content, how do you engage your audience in content marketing? Here are 4 ideas to help you continuously engage your audience: 1. Evoke an emotional response. 2. Keep content newsy and fresh. 3. Make content interactive. 4. Encourage user-generated content. 1. Evoke an emotional […]