writing Archives - Crystal Clear Communications

Filed Under: Ann Handley, Content Marketing, Storytelling, writing

By George Stenitzer

9 Lessons Content Marketing Can Learn from News Media

My career started in radio and newspapers, so I still bring a news viewpoint to content marketing. Here are 9 lessons learned working in the news media that still inform my content marketing work. 1. Deadlines are your friend. Many people dread them. Some people hate them. But I like deadlines. What I like most …

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Filed Under: 1-page Message Map, 7 Seconds, Short Attention Spans, writing

By George Stenitzer

One message, many jobs to do

6 Questions & Answers about your Marketing Message While discussing a business marketing message in my workshop, marketers raised questions on how to make a clear, compelling, concise business message — a breakthrough message. Specifically, marketers asked: How to explain a complex business in 7 seconds to gain attention?” “What are some tips for writing headlines …

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Filed Under: 1-Page Content Marketing Strategy, 1-page Message Map, 7 Seconds, Ann Handley, Content Marketing, Content Marketing Strategy, Global English, Kristina Halvorson, Message Map, On Message, Simplicity, Simplified content marketing, Simplify, writing

By George Stenitzer

52 Ideas for Simple Content from Einstein, da Vinci & Shakespeare

Do you think experts are working overtime to make marketing seem more and more complicated? I do. Avoid needless complexity and you’ll simplify content marketing. Focus on fundamentals. To make your content marketing great, keep it simple! Here are 52 quotes about simple content I’ve collected over the years. These words come from my heroes: content kings like …

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Filed Under: 1-page Message Map, Global English, Marketing Messages, Message Map, Simple marketing messages, writing

By George Stenitzer

Why You Need to Keep Marketing Messages Simple

What your marketing messages can gain from 3 usability ideas Recently I read a great little e-book on usability called The Ten Commandments of UI Design. It offers 3 ways to sharpen up your marketing messages by applying website usability ideas. Make it easier for your audiences to hear and act on your company’s marketing messages: Always …

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Filed Under: Ann Handley, B2B Content Marketing, writing

By George Stenitzer

How to Write Better Content Marketing in 12 Steps: Ann Handley

Better content marketing takes better writing. Here’s how you can write better, in 12 steps. A newbie has appeared on my bookshelf about writing: Ann Handley’s Everybody Writes. Ann wrote a handy guide for content marketers who write. Whether you consider yourself a writer or not, you’ll find this book helpful. The book is stuffed with …

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Filed Under: brand voice, Content Marketing Strategy, Evergreen Content, Global English, writing

By George Stenitzer

5 Lessons for Content Marketers from Gardeners in Spring

Lessons for content marketers Spring arrived suddenly this year. It’s a great time for content marketers to learn good habits from gardeners. The work you do in spring pays off year-round. Scrutinize every inch. Once a year, take a hard look at everything. Examine all the content you offer today, in light of your metrics and …

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