Book review: Jonah Berger’s “Magic Words” If you read only one book about persuasion this year, make it Magic Words: What to Say to Get Your Way. The author, Jonah Berger, is a marketing professor at the Wharton School at the University of Pennsylvania and has written several books, including Contagious. I love Magic …
Continue reading “Add Abracadabra to Your Message with Magic Words”
Too many companies’ messages use abstract words that don’t paint a picture in customers’ minds. The problem is: abstract messages fall flat with customers. For example, a service rep might say, “We’re shipping your order.” Or “We’re shipping your pants.” Or “We’re shipping your new black Levi’s jeans.” Guess which message resonates best with customers? …
Continue reading “Your message probably is not concrete enough”
Everybody Writes book review In sixth grade, Sister Agnessa taught grammar as a strict disciplinarian. Make a mistake and she’d rap your knuckles. I was terrified of her, mainly because she’d taught my mom and dad in sixth grade. She seemed older than Genesis. Her grammar lessons still stick with me. But as a newspaper editor, …
Continue reading “Make your writing shiny sparkly – Everybody Writes”
Here are 77 ideas to help you simplify content. Do you think experts are working overtime to make content marketing seem more and more complicated? I do. Avoid needless complexity. Instead, achieve simplicity with a one-page strategy and a one-page Message Map. Focus on fundamentals to make your content simple and great! Here are 77 …
Get your brand message heard. Do your customers hear your brand message? For many customers, the answer is “no.” It’s easy to tune out marketing messages. It’s hard to break through and get your brand message heard. Why? Because people in your audience are incredibly impatient. Here are some telling behaviors: People skim a webpage’s …
Continue reading “Get your brand message heard clearly in a noisy marketplace”
Once you identify an audience’s needs and start to publish relevant content, how do you engage your audience in content marketing? Here are 4 ideas to help you continuously engage your audience: 1. Evoke an emotional response. 2. Keep content newsy and fresh. 3. Encourage user-generated content. 4. Make content interactive. 1. Evoke an emotional response. …
Continue reading “Top 100 Content Marketing Question: How do you continue to engage your audience?”
