The question boils down to: how to quickly adapt content? Marketers constantly face the need to quickly adapt content across communications channels, audiences and media to get the word out fast. Here are 4 tricks I learned over 30 years. We used these approaches to create content to announce mergers and acquisitions (M&A), thought-leadership articles, […]
The best length of content? The length your buyer wants now. What is the best length of content? Start with this fact: people’s initial attention span is only a few seconds — not much time for your message to make the right impression. If you successfully hook buyers’ interest in the first few seconds, […]
Once you identify an audience’s needs and start to publish relevant content, how do you engage your audience in content marketing? Here are 4 ideas to help you continuously engage your audience: 1. Evoke an emotional response. 2. Keep content newsy and fresh. 3. Make content interactive. 4. Encourage user-generated content. 1. Evoke an emotional […]
Inspire Your Writing with these 10 Quotes I find inspiration in these 10 quotes about writing from great writers. For decades, I’ve been collecting quotes about writing. Call it an obsession, furthered by the Notes app. From all of these, I selected my top 10 favorite quotes. These quotes can help you save time, avoid […]
Content Jam 2017 brought together hundreds of marketers and thought leaders last week in Chicago. Among the ideas that bubbled to the surface were these 5 insightful ideas about how to write better marketing content. Congratulations to Andy Crestodina and Amanda Gant for putting on a one-day conference that was jam-packed with meaty content. Want […]
