Here’s a hard question marketers need to ask: What’s the one thing your brand wants to be known for? People will remember only one thing about you. When I first ask marketers this question, most respond with a short list of attributes that make them different from competitors. Marketers want to be known for unique …
When content seems boring, often it’s because the content is too abstract. To get readers to sit up straight in their chairs, spice up your content with concrete language. Instead of describing the world from 40,000 feet, get to work at ground level. Bring the joy of life to readers by tickling all of their …
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I do. If you write, you do. Writers need editors. This blog answers two entwined questions about writers and editors: How can writers become even more effective when working with editors? How can editors work with writers better? Ideally, great writers and editors team up and pull together, instead of working at cross-purposes. Great writers …
Facing a life-threatening illness, Ahava Leibtag combed the Internet for every single bit of information about her condition. But the content she found didn’t help because: It was too hard to understand. It took a purely clinical point of view. It completely lacked empathy. And some content contradicted other content. Eventually, Ahava discovered a research …
If you’re a writer, or you work with writers, here’s a big question about the future of writing: · Should children learn handwriting in school? · Or is learning to type on a keyboard sufficient? States clash on cursive On this issue, the United States acts like the Divided States. Come January 1, 2024, California …
Continue reading “Should writing be utilitarian, beautiful, or both?”
To help you keep things in perspective, collect inspiring quotes that serve up delicious ideas. Here are 12 inspiring quotes for marketers and writers. You’ll discover fresh and ancient viewpoints about curiosity, inspiration, compassion, reading, writing, talent, playing, planning, naivete, categories, teamwork, and love. Today’s quotes come from Plato, Samuel Taylor Coleridge, Benjamin Franklin, Albert …
