Filed Under: Aha Media, Ahava Leibtag, Content Marketing, Message Map, plain language, plain words, writing
Who understands healthcare content?
Facing a life-threatening illness, Ahava Leibtag combed the Internet for every single bit of information about her condition. But the content she found didn’t help because: It was too hard to understand. It took a purely clinical point of view. It completely lacked empathy. And some content contradicted other content. Eventually, Ahava discovered a research …
