When content seems boring, often it’s because the content is too abstract. To get readers to sit up straight in their chairs, spice up your content with concrete language. Instead of describing the world from 40,000 feet, get to work at ground level. Bring the joy of life to readers by tickling all of their …
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I’ve played guitar for 50 years, but I started to write songs only a few years ago. Here are ideas borrowed from songwriting that can make your content sing. Make your content hooky Songwriters continuously search for musical or lyrical hooks that make their songs stand out. To listeners, a great hook can be so …
Facing a life-threatening illness, Ahava Leibtag combed the Internet for every single bit of information about her condition. But the content she found didn’t help because: It was too hard to understand. It took a purely clinical point of view. It completely lacked empathy. And some content contradicted other content. Eventually, Ahava discovered a research …
I didn’t set out to write a blog on how actress and producer Viola Davis can help you reach your audience. I set out to watch an episode of the YouTube talk show Hot Ones. If you’re not familiar with the show, the host interviews celebrities as they eat a series of hotter and hotter …
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The single most valuable content asset you can create for a brand is your content base. A content base is a piece of content that dominates your market landscape, towering above competitors to make your brand stand out. Create a content base A content base consists of one content type, built on one main platform, …
I recently wrote about tips for determining the size of your marketing team. Given the state of the economy and the fact that many organizations view marketing as an expense, many people responded and asked for tips on working with a small marketing team. Marketing teams must handle a variety of tasks: content marketing, tradeshows …