Marketers spend a lot of time trying to figure out how to reach their target audience. Will they read a newsletter, will they click on an ad, do they use LinkedIn? So, we research the average open and click-through rates on different types of digital assets. Here’s an idea: Why don’t we just ask our …
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I didn’t set out to write a blog on how actress and producer Viola Davis can help you reach your audience. I set out to watch an episode of the YouTube talk show Hot Ones. If you’re not familiar with the show, the host interviews celebrities as they eat a series of hotter and hotter …
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The Golden Rule: Respect Your Audience. Have you ever attended a presentation where the speaker said something like, “Let’s see… what does my next slide say?” Or where the speaker actually read word-for-word what was on their slides? Unfortunately, I’ve witnessed countless speeches where these or similar scenarios occurred. And it really bugs me! Here’s …
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I wrote previously about the Golden Rule of Speaking, which is to respect your audience. But to truly get your message heard, you also need to include your audience when presenting. Why? Because when audiences are involved and feel you are speaking directly to them, they are more likely to pay attention to and remember …
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Creating a strategic message helps companies deliver a clear, compelling message to the market. My business partner George Stenitzer and I have conducted hundreds (?) of Message Mapping workshops over the years, and clients consistently ask how they can prepare for the workshop. Think like your audience My response is always the same: Come to …
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Be remembered when presenting. Giving a presentation can be a great way to get your story heard. It helps both your personal brand and your company’s brand awareness and preference. It can inform people about your new solution or service. But research over the years suggests that audiences forget up to 90% of your presentation …
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