It’s no secret that there are many ways to organize your marketing team. Some organizations choose to have their marketing team entirely in-house, some prefer to use an agency, some prefer a mix, and even others have created what they call an “in-house marketing agency.” All these ways to organize have their pros and cons. …
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Lately, many of my business-to-business (B2B) clients have expressed their desire to skip building brand awareness in favor of putting all their marketing dollars into lead generation. After all, marketing budgets are often tight, Sales is clamoring for leads, and executives want more revenue. Clearly, my clients are not the only ones struggling with this …
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The return of non-digital marketing. Even before the COVID-19 pandemic, marketing had become more and more digital. Budgets shifted to spending more on digital than print. Companies wondered if the amount of money they were spending on in-person events was truly worth it. The pandemic simply accelerated this shift to moving most marketing online, bombarding …
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Simple marketing messages succeed and resonate with people. Many of us know the acronym KISS: Keep It Simple, Stupid. Did you know the phrase originated in the US Navy in 1960? That acronym applies to marketing messages too. That’s why my business partner George Stenitzer and I frequently write about marketing messages: Many people make …
Due to the pandemic, 2020 has been a rough year for many. Fortunately, the year is drawing to a close, and the vaccines bring promise for a brighter 2021. As I write my last blog of the year, I want to end on a positive note by highlighting successful communications and marketing strategies for 2020, …
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Last week during my morning pace-with-coffee routine, I walked by a book my life partner Robert recently read: David Thorne’s Deadlines Don’t Care if Janet Doesn’t Like Her Photo. It’s a title that resonates with marketers, as the approval process can sometimes seem like the most difficult part of marketing. It can be much more …
Continue reading “Want to make your marketing approval process easier?”
