Due to the pandemic, 2020 has been a rough year for many. Fortunately, the year is drawing to a close, and the vaccines bring promise for a brighter 2021. As I write my last blog of the year, I want to end on a positive note by highlighting successful communications and marketing strategies for 2020, …
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Last week during my morning pace-with-coffee routine, I walked by a book my life partner Robert recently read: David Thorne’s Deadlines Don’t Care if Janet Doesn’t Like Her Photo. It’s a title that resonates with marketers, as the approval process can sometimes seem like the most difficult part of marketing. It can be much more …
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Marketing mistakes can cost you leads A few weeks ago, I received a marketing email from a well-known PR solutions company. It said: “Hi Ariana, you may remember us from your time at (company X), and I believe we can help you now at (company Y). The problem? Company Y was an organization I haven’t …
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Marketing Success Stories from 2021. As another year draws to a close, I like to reflect on the successes marketers have had from which others can learn. After all, the pandemic has had its ups and downs, causing organizations to have many stops and starts and make tough last-minute decisions. “Should we have an in-person …
Continue reading “2021 Marketing Success Stories – What tactics worked well?”
Naming a new product can be frustrating and emotional. Why? Because the person or team who invented the product often feels very attached to its name. It can be difficult to find a name that isn’t already taken. Marketing and Development sometimes disagree on which name will work best in the market. When you get …
Remember when digital marketing was the future? Marketers scrambled to persuade their organizations to put more money into digital and less into print. Everything was moving online. We created digital campaigns with online ads, emails, and social media posts. And then the pandemic made digital marketing almost our only option. It worked, at first. But …
Continue reading “Will we see a digital marketing backlash?”
