Americans are bombarded with too much information. We average over 7 hours of screen time daily, consuming more than 100,000 words daily. Worse, we remember only 20% of what we read and just 10% of what we hear. It’s easy to see why we marketers have a tough job getting through to buyers. And given …
Continue reading “Marketers: Are you giving buyers too much information?”
Marketers often have too many priorities, which can result in marketing project pitfalls. From campaigns and events to social media and content, ensuring everything is on track can be tough. It’s even more complicated when the leadership team throws wrenches in your plans, such as asking for things sooner than originally agreed on! This can …
Continue reading “Too many priorities? Here’s how to avoid marketing project pitfalls”
I had the luxury of spending last month in Nafplio, Greece, where I was embraced by the locals. Restaurateurs, shopkeepers, and even the gentleman at the printing place made me feel welcome. Almost every person I met offered recommendations and asked if I needed anything – and they didn’t just mean from their store. One …
Many years ago, I came home one evening muttering about a salesperson I worked with. My life partner let me vent for a few minutes, and then, after I calmed down, said, “Honey, you do realize that marketing is just sales with better grammar.” I laughed out loud. While that sentence is not exactly true, …
Continue reading “Keeping the peace between Marketing and Sales”
I recently wrote about tips for determining the size of your marketing team. Given the state of the economy and the fact that many organizations view marketing as an expense, many people responded and asked for tips on working with a small marketing team. Marketing teams must handle a variety of tasks: content marketing, tradeshows …
As we look at a potential recession, clients continue to ask me: what is the ideal size for my marketing team? The answer is … it depends. Businesses need marketing to help raise brand awareness, develop a preference and generate leads. Therefore, I always recommend at least having a marketing department – regardless of size …
