Over the last few months, I’ve had several clients, large and small, ask me what is the ideal size for their marketing team. The answer is … it depends. Businesses need marketing to help raise brand awareness, develop a preference and generate leads. So I always recommend at least having a marketing department to do …
Involve marketing for a better RFP response. The RFP (request for proposal) response. The long detailed document, that if done well, gets you a lot closer to winning an important deal. Yet many companies scramble at the last minute to turn in a rushed response. That doesn’t even get final proofreading. We know responding to …
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The marketing event. Whether it’s a webinar, a virtual, or a live event, it’s a great way for organizations to get their stories heard, which generates awareness and leads. If well-executed, events can be a win-win-win for attendees, organizations, and presenters. Marketing event planners do everything in their power to ensure events run smoothly, and …
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“How do you communicate a clear content strategy and message map to all marketing channels?” A marketer from Kohl’s asked this question in one of our workshops. It’s one of the Top 100 Questions on Content Marketing. Marketing works best when all marketing channels are informed of and on board with the organization’s message map …
