Filed Under: 1-Page Content Marketing Strategy, Content Marketing, Marketing, Message Map, thought leader, thought leadership
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Want to improve your content marketing? Use thought leadership
Using thought leadership in your content marketing is a great idea. Why? Because it sets you apart from competitors and helps close sales, research from Edelman shows: If thought-proving content from thought leaders increases sales, why don’t more companies use it in their content marketing? The number one reason I hear from my clients is […]
