Naming a new product can be frustrating and emotional. Why? Because the person or team who invented the product often feels very attached to its name. It can be difficult to find a name that isn’t already taken. Marketing and Development sometimes disagree on which name will work best in the market. When you get …
Remember when digital marketing was the future? Marketers scrambled to persuade their organizations to put more money into digital and less into print. Everything was moving online. We created digital campaigns with online ads, emails, and social media posts. And then the pandemic made digital marketing almost our only option. It worked, at first. But …
Continue reading “Will we see a digital marketing backlash?”
Over the last few months, I’ve had several clients, large and small, ask me what is the ideal size for their marketing team. The answer is … it depends. Businesses need marketing to help raise brand awareness, develop a preference and generate leads. So I always recommend at least having a marketing department to do …
Involve marketing for a better RFP response. The RFP (request for proposal) response. The long detailed document, that if done well, gets you a lot closer to winning an important deal. Yet many companies scramble at the last minute to turn in a rushed response. That doesn’t even get final proofreading. We know responding to …
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The marketing event. Whether it’s a webinar, a virtual, or a live event, it’s a great way for organizations to get their stories heard, which generates awareness and leads. If well-executed, events can be a win-win-win for attendees, organizations, and presenters. Marketing event planners do everything in their power to ensure events run smoothly, and …
Continue reading “Dry runs are essential for successful marketing events”
“How do you communicate a clear content strategy and message map to all marketing channels?” A marketer from Kohl’s asked this question in one of our workshops. It’s one of the Top 100 Questions on Content Marketing. Marketing works best when all marketing channels are informed of and on board with the organization’s message map …
