In today’s fast-paced world, many marketers work more than 40 hours per week. I don’t know about you, but if I’m going to spend that much time at work, I want to be doing my best work. Yet I hear many marketers complain that they don’t have time to do their best work. Over the …
A little over a year ago I wrote about balancing brand awareness and lead generation. I was inspired to revisit this topic after conducting a buyer persona project for a business-to-business (B2B) client. I interviewed more than 15 salespeople across the client’s organization, and the same exact phrase came out of every person’s mouth when …
To help you keep things in perspective, collect inspiring quotes that serve up delicious ideas. Here are 12 inspiring quotes for marketers and writers. You’ll discover fresh and ancient viewpoints about curiosity, inspiration, compassion, reading, writing, talent, playing, planning, naivete, categories, teamwork, and love. Today’s quotes come from Plato, Samuel Taylor Coleridge, Benjamin Franklin, Albert …
One of Marketing’s key jobs is to help Sales sell. But companies, and therefore marketers, have different attitudes and approaches to where marketing ends, and sales enablement begins. I’ve written before about providing Sales with a toolkit. I believe marketers in organizations that lack a sales enablement function may need to take a few extra …
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Most marketers I know have a love-hate relationship with these three words: Search Engine Optimization, more commonly called SEO. That’s because while SEO helps your target audience find you, it can also be tricky to navigate. There’s also the constant struggle to balance marketing content with the right number of keywords while staying true to …
Continue reading “Marketers: Do you have a love-hate relationship with SEO?”
You can succeed after marketing budget cuts. Because so many companies see marketing as an expense, rather than contributing to revenue, marketing budgets are often the first to get cut. These cuts can happen at any time during the year. Even though marketers know that what they do contributes to revenue, it’s often tough to …
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