Since AI became easy and accessible through ChatGPT, it’s led many of my clients to ask: Is it okay to use AI to create content? The answer: To create content; no. To make sure you haven’t left anything out of your content; yes. As my colleague Harry Semerjian, Principal at Infinium Marketing Group, puts it, …
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As 2023 draws to a close, I’m reflecting on what lessons I learned this year and what I’m looking forward to in 2024. While the basic rules of marketing and communications haven’t changed, new technologies, lean budgets, and choosier buyers continued to both inspire and challenge marketers. As always, communicators and marketers adjusted from lessons …
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All the brouhaha about AI, Chat GPT, and DALL-E 2 prompted us to turn to an expert – Paul Roetzer, founder and CEO of the Marketing AI Institute. He’s the author of Marketing Artificial Intelligence. Stunning news about AI for marketers Many Chat GPT users still don’t understand AI – even if they think they …
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Since marketers work at the crossroads of technology and humanity, we must bring the right perspective to the 2020s. We need to rebalance humanity and technology with 20/20 vision. Ahead lie dangers and opportunities. To address them, we need 20/20 vision: We need to be clear-sighted about what is going on. Big brands are at …
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Some marketers are worried about artificial intelligence (AI) in marketing. Others are downright scared. That’s why only a few marketers are using AI productively today. As Paul Roetzer, founder of the Marketing Artificial Intelligence Conference (MAICON), observes: “Most marketers don’t know what is AI or how to use it.” As a writer and editor at heart, …
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“How will AI (artificial intelligence) change marketing?” At the first-ever Marketing Artificial Intelligence Conference (MAICON), thought leaders showed marketers what was coming. “Most marketers don’t know what is AI or how to use it,” says Paul Roetzer, the founder of MAICON. AI is all about smarter machines enabling humans to do smarter marketing. Are you an …
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