Some marketers are worried about artificial intelligence (AI) in marketing. Others are downright scared. That’s why only a few marketers are using AI productively today. As Paul Roetzer, founder of the Marketing Artificial Intelligence Conference (MAICON), observes: “Most marketers don’t know what is AI or how to use it.” As a writer and editor at heart, […]
Filed Under: AI, Artificial intelligence, Associated Press, Cassandra Jowett, Christopher S. Penn, Content Marketing World 2019, Customer Questions, Keith Moehring, Marketing Artificial Intelligence Conference (MAICON), natural language generation, Paul Roetzer, PR 20/20, text analysis, Top 100 Content Marketing Questions, Top 100 Questions, video
Content marketing campaigns make the most sense when buyers must purchase according to a set calendar cycle, for example, when people: Prepare to file and pay taxes. Participate in seasonal sports such as hunting, fishing and skiing. Enroll in a college or university. Have only 6 weeks to enroll in Affordable Care Act (ACA) healthcare […]
Content marketing is a hungry beast Why are marketers always on the lookout for sources of content marketing ideas? Because our audiences are always hungry for content on relevant topics with fresh story angles. The most valuable sources of content marketing ideas: Resonate with your audience. Unlock expertise inside your company and customers. Fit the […]
Top 100 Content Marketing Question: How to get a traditional TV ad marketing organization to become content marketing converts?
To create content marketing converts: Contrast content marketing and advertising. Address 3 key questions about buyer needs in your market. Share data on eroding ad performance and content marketing growth. A/B test advertising and content marketing. People who don’t understand content marketing may not distinguish it from content. To create content marketing converts, draw the […]