How to engage people in content marketing from the start. A marketer from Hiscox, a business insurance firm, asked this question about content marketing, “What are the best practices for engaging your audience in the beginning phase?” It’s one of the Top 100 Questions on content marketing. When you first get to know any audience, these …
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How to anticipate and stay ahead of customers’ content appetite A marketer from Exxon Mobil asked this question in our workshop. It’s one of the Top 100 Questions about content marketing. The most successful content marketing is customer-centric, not brand-centric. It serves the needs of the audience in order to serve the brand. Three keys …
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Promote Content Efficiently. A marketer from LPHI, a public health institute, asked this question in our content marketing workshop. Marketing teams in nonprofits, start-ups and small/medium-sized businesses often face the challenge of how to achieve the most results from a small marketing budget. It’s even harder when you’re up against much larger competitors. While a …
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