Research reveals the most popular and effective types of content marketing in 2023 Surveys by the Content Marketing Institute (CMI) and Marketing Profs B2B (business to business) show which types of content marketing assets are most popular and effective. This update reflects the CMI’s 2023 surveys of B2B and B2C marketers. Whether you’re a business …
How to engage people in content marketing from the start. A marketer from Hiscox, a business insurance firm, asked this question about content marketing, “What are the best practices for engaging your audience in the beginning phase?” It’s one of the Top 100 Questions on content marketing. When you first get to know any audience, these …
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How to anticipate and stay ahead of customers’ content appetite A marketer from Exxon Mobil asked this question in our workshop. It’s one of the Top 100 Questions about content marketing. The most successful content marketing is customer-centric, not brand-centric. It serves the needs of the audience in order to serve the brand. Three keys …
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Content marketing to capture our most challenging audience is a key concern among content marketers. A marketer from Gogo Air asked, “How to use content marketing to capture our most challenging audience?” It’s one of the Top 100 Questions on content marketing. How marketers win over key audiences varies by market and company. For example, …
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A marketer at Reynolds Brands asked this question, one of the Top 100 Questions on Content Marketing. To balance content creation as you address multiple audiences, apply 4 principles: Invest in proportion to expected future profits to maximize growth. Include all your stakeholders who expect communications. Research buyer personas to get insights. Map your content …
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How do we align content with channels? – 4 Ideas to Maximize Impact This question comes from a marketer at Be the Match, a Minneapolis nonprofit that finds organ donors. It’s one of the Top 100 Questions on content marketing. The 4 keys to aligning content with channels are: Know your audience. Deliver content that’s …
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