How do we align content with channels? – 4 Ideas to Maximize Impact This question comes from a marketer at Be the Match, a Minneapolis nonprofit that finds organ donors. It’s one of the Top 100 Questions on content marketing. The 4 keys to aligning content with channels are: Know your audience. Deliver content that’s […]
Filed Under: attribution, awareness, B2B, B2C, Buyers' Journey, Carefully considered purchase, consideration, Content Marketing Institute, infographic, ROMI0 comments
Top 100 Content Marketing Question: How to measure consideration and awareness contribution of content marketing?
How can content marketing create awareness? What else can content do? Creating brand awareness is the #1 goal that marketers successfully achieve with content marketing. About 4 out of 5 marketers create brand awareness successfully with content marketing, say Content Marketing Institute surveys. B2C marketers build awareness with content More than half of B2C marketers use […]
Filed Under: Buyer Persona, Buyers' Journey, Content Marketing, content marketing campaign, Content Marketing Strategy, Customer Questions, Evergreen Content0 comments
Content marketing campaigns make the most sense when buyers must purchase according to a set calendar cycle, for example, when people: Prepare to file and pay taxes. Participate in seasonal sports such as hunting, fishing and skiing. Enroll in a college or university. Have only 6 weeks to enroll in Affordable Care Act (ACA) healthcare […]
Filed Under: B2B Content Marketing, Buyers' Journey, Carefully considered purchase, Content Marketing Institute, hard conversion, Marketing Strategies, social proof, soft conversion, track conversions0 comments
To track conversions, invite soft conversions first, hard conversions next Why? Because it works best when you ask someone for a small favor first. If they say yes to a small favor, there’s a much better chance they will say yes to your bigger ask later on. People like to be consistent with their past behavior, […]