Creating content for account-based marketing (ABM)? What to do about unplanned sales
Account-Based Marketing or ABM and what to do about unplanned sales. An anonymous marketer at Content Marketing World asked, “How do you measure marketing unplanned sales vs. closed won/closed lost?” Note: Yes, we answer anonymous questions that rank among the Top 100 Questions on content marketing. What to do when bluebirds appear Good things happen …
