Research reveals the most popular and effective types of content marketing in 2023 Surveys by the Content Marketing Institute (CMI) and Marketing Profs B2B (business to business) show which types of content marketing assets are most popular and effective. This update reflects the CMI’s 2023 surveys of B2B and B2C marketers. Whether you’re a business …
How can content marketing create awareness? What else can content do? Creating brand awareness is the #1 goal that marketers successfully achieve with content marketing. About four out of five marketers create brand awareness successfully with content marketing, say Content Marketing Institute surveys. B2C marketers build awareness with content More than half of B2C marketers use …
To track conversions, invite soft conversions first, hard conversions next Why? Because it works best when you ask someone for a small favor first. If they say yes to a small favor, there’s a much better chance they will say yes to your bigger ask later on. People like to be consistent with their past behavior, …
To create content marketing converts: Contrast content marketing and advertising. Address 3 key questions about buyer needs in your market. Share data on eroding ad performance and content marketing growth. A/B test advertising and content marketing. People who don’t understand content marketing may not distinguish it from content. To create content marketing converts, draw the …
That’s a tricky question. Why? Because how long it takes to convert people to customers depends on a big variable – your product’s sales cycle. Sales cycle length is unique to your company, your customers, and your products. Generally, content marketing takes 1 to 2 years, plus or minus, to show its full effects. The …
“How to effectively target using content marketing?” Target content marketing effectively by identifying the right audience of buyers – the tribe that craves your content. Find out which information they need to become smarter buyers in your market. Then, provide the best information buyers can find on key topics, in the places they hang out. …