Filed Under: attribution, awareness, B2B, B2C, Buyers' Journey, Carefully considered purchase, consideration, Content Marketing Institute, infographic, ROMI
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Top 100 Content Marketing Question: How to measure consideration and awareness contribution of content marketing?
How can content marketing create awareness? What else can content do? Creating brand awareness is the #1 goal that marketers successfully achieve with content marketing. About 4 out of 5 marketers create brand awareness successfully with content marketing, say Content Marketing Institute surveys. B2C marketers build awareness with content More than half of B2C marketers use […]
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