Marketing attribution is the key to measurement, and it’s the #1 challenge consumer marketers face. My study of more than 1,600 questions from marketers confirmed this is a major pain point for marketers. Thanks to Beth Traglia, Director, Digital Content Marketing and Social Media at Farmers Insurance – Enterprise Marketing, for asking this question! I’ll speak […]
Filed Under: attribution, Brownfield market, Christopher S. Penn, Content Marketing World, Greenfield market, Orphan market, Short-cycle sale0 comments
Filed Under: attribution, awareness, B2B, B2C, Buyers' Journey, Carefully considered purchase, consideration, Content Marketing Institute, infographic, ROMI0 comments
Top 100 Content Marketing Question: How to measure consideration and awareness contribution of content marketing?
How can content marketing create awareness? What else can content do? Creating brand awareness is the #1 goal that marketers successfully achieve with content marketing. About 4 out of 5 marketers create brand awareness successfully with content marketing, say Content Marketing Institute surveys. B2C marketers build awareness with content More than half of B2C marketers use […]