Top 100 Content Marketing Question: How do we measure the fractional impact of content marketing?
Marketing attribution is the key to measurement, and it’s the #1 challenge consumer marketers face. My study of more than 1,600 questions from marketers confirmed this is a major pain point for marketers. Thanks to Beth Traglia, Director, Digital Content Marketing and Social Media at Farmers Insurance – Enterprise Marketing, for asking this question! I’ll speak …
