Ideas from these 10 books will make your content marketing even better Happy Thanksgiving! Thanks for reading the Simplify Marketing blog! At Content Marketing World, someone asked: “What are the best books on content marketing?” Here are my 10 all-time favorites — the best books on content marketing, plus one new one I’m looking forward …
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Some marketers are worried about artificial intelligence (AI) in marketing. Others are downright scared. That’s why only a few marketers are using AI productively today. As Paul Roetzer, founder of the Marketing Artificial Intelligence Conference (MAICON), observes: “Most marketers don’t know what is AI or how to use it.” As a writer and editor at heart, …
Continue reading “AI in marketing: where to start? 2 ideas for you”
At Content Marketing World (CMW) 2019, thought leaders raised 4 fundamental questions for marketers about content marketing’s future: Are marketers prepared for the end of social media? Ready for the seismic shift under way in content marketing: voice first, marketing AI and content saturation? Are marketers taking the right approach to persuasion? If you use …
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Marketing attribution is the key to measurement, and it’s the #1 challenge consumer marketers face. My study of more than 1,600 questions from marketers confirmed this is a major pain point for marketers. Thanks to Beth Traglia, Director, Digital Content Marketing and Social Media at Farmers Insurance – Enterprise Marketing, for asking this question! I’ll speak …
Marketers jealously guard their results – including conversion rates of content marketing. That’s why it’s so hard to find information about typical conversion rates of content marketing. Why don’t people share conversion rates? Because their competitors would love to know. Conversion rates of content marketing vary dramatically, driven by these variables: Industry Company Product or …
Ideal email frequency remains a great marketing mystery No one has a definitive answer to what the exact email frequency should be. Here are 3 ideas to help you discover the ideal email frequency for your brand: Let subscribers choose the email frequency. Test to find out the the right email frequency for your list. …
