Top 10 Blogs of 2019 Here are the 10 most-read Simplify Marketing blogs from 2019. Use the ideas in them to leapfrog your competition in the year ahead. These blogs will help you create a powerful marketing message and boost the effectiveness of your content marketing. 1. What Is a Message Map? Learn how to use […]
Top 100 Content Marketing Question: How do you measure content marketing success, best metrics, methodologies?
How do executives measure content marketing success? Your company’s leaders invest in marketing to grow the company and make money. Executives expect marketing to produce sales and revenue growth, new customers, and qualified leads. In B2B marketing, many track new deals account by account. So, when you report on content marketing success to your executives, […]
Filed Under: 1-Page Content Marketing Strategy, Christopher S. Penn, Content Marketing, Content Marketing Strategy, email, frequency0 comments
Top 100 Content Marketing Question: How often (frequency) should we be hitting prospects with emails containing content?
Ideal email frequency remains a great marketing mystery No one has a definitive answer to what is the ideal email frequency. Here are 3 ideas to help you discover the ideal email frequency for your brand: Let subscribers choose the ideal email frequency. Test to find out the ideal email frequency for your list. AI […]