marketing budget Archives - Crystal Clear Communications

Filed Under: 1-Page Content Marketing Strategy, budget squeeze, marketing budget, marketing strategy template

By George Stenitzer

How to squeeze everything into your tight marketing budget

How to squeeze everything into your tight marketing budget. Many companies are asking marketers to get the job done with fewer resources in the year ahead. When you face a flat or shrinking budget, how can you get the most bang for your marketing buck? Use these 10 ideas to align your marketing strategy and …

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Filed Under: Ann Handley, B2B Content Marketing, budget rules of thumb, Content Marketing Institute, Content Marketing Strategy, marketing budget, Marketing Profs, research, rules of thumb

By George Stenitzer

Top 100 Content Marketing Question: How do you determine budget? 10 budget rules of thumb

It’s the most wonderful time of year: budget time. Here are 10 budget rules of thumb I developed as a manager, director and vice president. Plus, you’ll find insights on what marketers are doing with increases in content marketing budgets. Content marketing budgets up in 2019 Most consumer marketers expect their content marketing budget to …

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