How do we align content with channels? – 4 Ideas to Maximize Impact This question comes from a marketer at Be the Match, a Minneapolis nonprofit that finds organ donors. It’s one of the Top 100 Questions on content marketing. The 4 keys to aligning content with channels are: Know your audience. Deliver content that’s […]
Filed Under: audience needs first, B2B, B2C, Buyer Persona, content marketing editorial schedule, Content Marketing Institute, content marketing mission, Marketing Profs, Relevance, Top 100 Content Marketing Questions, Top 100 Questions0 comments
A marketer at CarMax asked one of the Top 100 Questions on content marketing: “How do we make a content plan that targets users’ interests (and keep it relevant)?” Editor’s Note: We’ve identified and answered marketers’ Top 100 Questions on content marketing since 2017. So far, 636 client-side marketers have asked 2100 questions in our […]
Filed Under: attribution, awareness, B2B, B2C, Buyers' Journey, Carefully considered purchase, consideration, Content Marketing Institute, infographic, ROMI0 comments
Top 100 Content Marketing Question: How to measure consideration and awareness contribution of content marketing?
How can content marketing create awareness? What else can content do? Creating brand awareness is the #1 goal that marketers successfully achieve with content marketing. About 4 out of 5 marketers create brand awareness successfully with content marketing, say Content Marketing Institute surveys. B2C marketers build awareness with content More than half of B2C marketers use […]