A marketer at CarMax asked one of the Top 100 Questions on content marketing: “How do we make a content plan that targets users’ interests (and keep it relevant)?” Editor’s Note: We’ve identified and answered marketers’ Top 100 Questions on content marketing since 2017. So far, 636 client-side marketers have asked 2100 questions in our […]
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Filed Under: attribution, awareness, B2B, B2C, Buyers' Journey, Carefully considered purchase, consideration, Content Marketing Institute, infographic, ROMI0 comments
Top 100 Content Marketing Question: How to measure consideration and awareness contribution of content marketing?
How can content marketing create awareness? What else can content do? Creating brand awareness is the #1 goal that marketers successfully achieve with content marketing. About 4 out of 5 marketers create brand awareness successfully with content marketing, say Content Marketing Institute surveys. B2C marketers build awareness with content More than half of B2C marketers use […]
Filed Under: #CMWorld, Andrew and Pete, Andrew Davis, Ann Handley, Brian Massey, Content Marketing, Content Marketing Institute, Content Marketing Strategy, Content Marketing World, Dewitt Jones, Dorie Clark, Heidi Cohen, Joe Pulizzi, Kathleen Diamantakis, Lee Odden, Mitch Joel, Tina Fey0 comments
Content marketing thought leaders converged at Content Marketing World 2018 to share their wisdom with 4,000 marketers. Here are the best 15 questions and answers from #CMW2018: What’s the biggest problem in content today? Kathleen Diamantakis, Managing Director-Strategy, T Brand at The New York Times: “It’s meaningless, empty. More noise than signal. “People are discontent with content […]