A marketer from Blackrock asked: “How can teams with limited resources be best structured to impactfully address content needs?” Limited resources: a blessing or a curse? It depends on how you look at it. I see limited resources as a blessing since they force you to focus on David vs. Goliath content marketing. If you […]
Filed Under: 1-Page Content Marketing Strategy, 1-page Message Map, Buyer Journey, Buyer Persona, Competitive content audit, content base, content marketing mission, Content Marketing Strategy, Guinness Book of World Records, limited resources, Message Map, news-making, newsjacking, Robert Rose0 comments
Filed Under: Content Marketing Institute, Content Marketing Strategy, Content marketing vs. advertising, Content Mission, Guinness Book of World Records, Leapfrog, Message Map, Michelin Guide, One Page Marketing Plan, The Furrow, The Red Bulletin0 commentsBy George Stenitzer
Top 100 Content Marketing Question: How to value the impact of content marketing and justify the expense/overhead?
Get the whole team aboard To demonstrate the impact of content marketing, start by getting your executives and internal clients aboard the content marketing bandwagon. Take these steps: Convene decision-makers in a workshop Recruit marketing, sales, product managers, R&D, and executives to participate in a big-tent, hands-on workshop on content marketing. To get everyone on […]