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Filed Under: Big tent, Content Marketing Strategy, earned media, Michelin Guide, news coverage, newsjacking, The Furrow

By George Stenitzer

“How to start implementing a content marketing strategy successfully?”

How to start implementing a content marketing strategy successfully. A marketer from Elkay asked this question in a workshop. It’s one of marketers’ Top 100 Questions on content marketing. If you’re just starting work on a new content marketing strategy, these blogs will help you succeed: How do you start formulating a content marketing …

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Filed Under: Content Marketing Institute, Content Marketing Strategy, Content marketing vs. advertising, Content Mission, Guinness Book of World Records, Leapfrog, Message Map, Michelin Guide, One Page Marketing Plan, The Furrow, The Red Bulletin

By George Stenitzer

Top 100 Content Marketing Question: How to value the impact of content marketing and justify the expense/overhead?

Get the whole team aboard To demonstrate the impact of content marketing, start by getting your executives and internal clients aboard the content marketing bandwagon. Take these steps: Convene decision-makers in a workshop Recruit marketing, sales, product managers, R&D, and executives to participate in a big-tent, hands-on workshop on content marketing. To get everyone on …

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“How to start implementing a content marketing strategy successfully?”

Top 100 Content Marketing Question: How to value the impact of content marketing and justify the expense/overhead?

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Tag Archives: The Furrow

“How to start implementing a content marketing strategy successfully?”

Top 100 Content Marketing Question: How to value the impact of content marketing and justify the expense/overhead?

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

YES, SIGN ME UP

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