How to start implementing a content marketing strategy successfully. A marketer from Elkay asked this question in a workshop. It’s one of marketers’ Top 100 Questions on content marketing. If you’re just starting work on a new content marketing strategy, these blogs will help you succeed: How do you start formulating a content marketing …
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A marketer from Kaiser Permanente asked, “How do you best escalate strategies and goals up to decision-makers?” It’s among the Top 100 Questions on content marketing. Anyone who has worked inside an organization knows how hard it can be to get the attention of the leadership team. Decision-makers are busy, pulled in many different directions, …
Here are 4 ways to get buy-in for a content marketing strategy: Build a big tent to co-create strategy. Educate about why the company needs content marketing. Advocate for customer-centric content. Run pilot programs to produce proven successes. 1. Build a big tent to co-create content marketing strategy To get buy-in for a content marketing …