Big tent Archives - Crystal Clear Communications

Filed Under: alignment, Big tent, Content Marketing, content marketing mission, Content Marketing Strategy, Message Map
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By Ariana Nikitas

Top 100 Content Marketing Question: “How do you escalate strategies and goals up to decision-makers?”

A marketer from Kaiser Permanente asked, “How do you best escalate strategies and goals up to decision-makers?” It’s among the Top 100 Questions on content marketing. Anyone who has worked inside an organization knows how hard it can be to get the attention of the leadership team. Decision-makers are busy, pulled in many different directions, […]

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Filed Under: 1-Page Content Marketing Strategy, 1-page Message Map, Adele Revella, Big tent, Buyer Persona, Co-creation, Content Marketing Strategy, Marcus Sheridan, Message Map
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By George Stenitzer

Top 100 Content Marketing Question: How do you get buy-in for a content marketing strategy?

Here are 4 ways to get buy-in for a content marketing strategy: Build a big tent to co-create strategy. Educate about why the company needs content marketing. Advocate for customer-centric content. Run pilot programs to produce proven successes. 1. Build a big tent to co-create content marketing strategy To get buy-in for a content marketing […]

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