Filed Under: 1-Page Content Marketing Strategy, 1-page Message Map, Adele Revella, Big tent, Buyer Persona, Co-creation, Content Marketing Strategy, Marcus Sheridan, Message Map
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Top 100 Content Marketing Question: How do you get buy-in for a content marketing strategy?
Here are 4 ways to get buy-in for a content marketing strategy: Build a big tent to co-create strategy. Educate about why the company needs content marketing. Advocate for customer-centric content. Run pilot programs to produce proven successes. 1. Build a big tent to co-create content marketing strategy To get buy-in for a content marketing […]
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