Ideas from these 10 books will make your content marketing even better Happy Thanksgiving! Thanks for reading the Simplify Marketing blog! At Content Marketing World, someone asked: “What are the best books on content marketing?” Here are my 10 all-time favorites — the best books on content marketing, plus one new one I’m looking forward …
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How do you develop a successful content marketing program in an organization? To develop a successful content marketing program: Avoid over-reliance on an agency’s “black box.” Pinpoint the exact problems buyers are trying to solve. Collaborate with stakeholders to co-create a mission, strategy, and message. Here’s what I’ve learned from working with over 100 clients …
Here are 4 ways to get buy-in for a content marketing strategy: Build a big tent to co-create strategy. Educate about why the company needs content marketing. Advocate for customer-centric content. Run pilot programs to produce proven successes. 1. Build a big tent to co-create content marketing strategy To get buy-in for a content marketing …
To gain blog subscribers, you can: Maximize content value. Minimize user effort. Increase currency and urgency. Create anticipation. Here’s how: 1. Maximize content value To gather blog subscribers, your target audience must see your content as valuable. The greater the perceived value, the more subscribers you gain. What’s the best way to assure value? Find …
To get better at content marketing, you’ll need to learn from others. To do so, look for the right boss, the right blogs, the right books and the right tribe. Find new ideas, then do your own experiments! Find the right boss In a time when there are more job openings than people to fill them, …
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Focus content on the topics buyers care about the most. Whether you can succeed with content tied closely to your product depends on which category your product competes in — and what your buyers want most from content. If, in your category, buyers care most about the product, by all means, offer product-centric content. But …