Top 100 Content Marketing Question: How do you develop a successful content marketing program in an organization?
To develop a successful content marketing program: Avoid over-reliance on an agency “black box.” Pinpoint the exact problems buyers are trying to solve. Collaborate with stakeholders to co-create a mission, strategy, and message. Here’s what I’ve learned from working with over 100 clients in content marketing workshops over the past 3 years: Most clients are …