To get better at content marketing, you’ll need to learn from others. To do so, look for the right boss, the right blogs, the right books and the right tribe. Find new ideas, then do your own experiments! Find the right boss In a time when there are more job openings than people to fill them, […]
Filed Under: Adele Revella, Andy Crestodina, Ann Handley, Content Marketing Institute, Content Marketing World, Joe Pulizzi, Marcus Sheridan0 comments
Filed Under: Adele Revella, Buyer Persona, Carefully considered purchase, Content Marketing Institute, Content Marketing Strategy0 comments
Top 100 Content Marketing Question: How closely should the topics of your content be tied to your company’s products?
Focus content on the topics buyers care about the most. Whether you can succeed with content tied closely to your product depends on which category your product competes in — and what your buyers want most from content. If, in your category, buyers care most about the product, by all means offer product-centric content. But […]
Filed Under: Adele Revella, B2B Content Marketing, Buyer Persona, Buyers' Journey, Carefully considered purchase, Content Marketing, Content Marketing Strategy, Customer Questions0 comments
3 ways to decide the specific platform to deliver content marketing Use any of these approaches to build a platform to deliver content. Use all 3 approaches when you need to maximize results from content distribution. 1. Buyer persona research reveals information habits The most effective way to decide the platform to deliver content marketing is […]