To help you keep things in perspective, collect inspiring quotes that serve up delicious ideas. Here are 12 inspiring quotes for marketers and writers. You’ll discover fresh and ancient viewpoints about curiosity, inspiration, compassion, reading, writing, talent, playing, planning, naivete, categories, teamwork, and love. Today’s quotes come from Plato, Samuel Taylor Coleridge, Benjamin Franklin, Albert …
If you want to win an argument, you’ll love this new book, Win Every Argument: The Art of Debating, Persuading, and Public Speaking. British-American journalist Mehdi Hasan of MSNBC shows how to win arguments by taking the high road and/or the low road to victory. “There are very few things you cannot achieve when you …
Do you find yourself avoiding people who hold an opposing political view, or self-censoring your words to avoid starting a fight? Civil discourse has declined, in America and around the world. It’s hard to have an everyday conversation sometimes. That fact weighs heavily on individuals and our cultures. In her book, High Conflict: Why We …
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Where content marketing begins The Marketing Department is where content marketing begins to take root, typically. As it grows, content adds natural allies step by step on its way up the organization. It’s best to view content as an evolutionary process, as the infographic above shows. How content marketing begins to thrive One big job, early …
How can I leverage existing content in my content marketing strategy? When you already have good content, do you always need to create more? Maybe not. Maybe you only need to leverage existing content, by freshening up what you have already. This infographic shows 7 smart ways to leverage existing content. Make sure you squeeze …
How to approach senior management to explain the focus needed When the advertising vs. content marketing debate surfaces, helps senior managers become self-aware about their own behaviors as consumers of marketing. When you discuss advertising vs. content marketing with senior managers, ask: Which marketing messages do you seek out? Which do you avoid? A roundabout …