Marketers invest tremendous resources in paid advertising media to expose customers to their messages. Last year American marketers spent more than $290 billion on paid media. To put that amount into perspective, it’s more than Finland’s gross domestic product (GDP). Ad money exposes your message. But it can’t make a stale message fresh. The fresher …
Continue reading “Boost results: refresh or reframe your message”
“How can you move consumers along in the attention span journey from 7 seconds to 2 minutes, to 5 minutes?” asked a marketer from CarMax. This question ranks among the Top 100 Questions about Content Marketing. Brands need one clear, consistent, and compelling message. That’s what a Message Map is all about: You see what to …
Continue reading ““How to increase your audience’s attention span with a Message Map””
Free Template for a One Page Marketing Plan What is a 1-page marketing strategy? Most marketers try to create content marketing without a written strategy. That’s a big mistake. Content Marketing Institute (CMI) research found that most marketers lack a written content marketing strategy: Marketing strategy often may seem too daunting to take on. Maybe …
Continue reading “Free Template for a 1-Page Content Marketing Strategy”
How to keep your content marketing always on message? It’s a tough job: to keep all your company’s marketing and communications on message as you address customer segmentation. As a marketer from Ingersoll-Rand asked, “How to speak to diverse audiences while maintaining a holistic experience across properties?” This messaging challenge ranks among the Top 100 Questions on …
Continue reading “How Can You Keep Your Content Marketing Always on Message?”
A Message Map is a simple, visual tool to help you tell your story better. Thousands of people have learned to tell their stories better with message mapping. You have a story. Your competitors have a story. Your brand wins when you tell your story better than your competitors by using a Message Map. A …
The most effective ways to Tweet are demonstrated daily How great is the power of Twitter to break news, spark dialogue and incite debate? When the President sends a Tweet in the morning, he shapes the news for a whole day. Tesla CEO Elon Musk Tweeted that he had financial backing to take the company private, but …