How to start implementing a content marketing strategy successfully. A marketer from Elkay asked this question in a workshop. It’s one of marketers’ Top 100 Questions on content marketing. If you’re just starting work on a new content marketing strategy, these blogs will help you succeed: How do you start formulating a content marketing …
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Once you identify an audience’s needs and start to publish relevant content, how do you engage your audience in content marketing? Here are 4 ideas to help you continuously engage your audience: 1. Evoke an emotional response. 2. Keep content newsy and fresh. 3. Encourage user-generated content. 4. Make content interactive. 1. Evoke an emotional response. …
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A marketer from Blackrock asked: “How can teams with limited resources be best structured to impactfully address content needs?” Limited resources: a blessing or a curse? It depends on how you look at it. I see limited resources as a blessing since they force you to focus on David vs. Goliath content marketing. If you …
The most effective ways to Tweet are demonstrated daily How great is the power of Twitter to break news, spark dialogue and incite debate? When the President sends a Tweet in the morning, he shapes the news for a whole day. Tesla CEO Elon Musk Tweeted that he had financial backing to take the company private, but …
To sustain momentum in content marketing: Understand what buyers need and want. Build an audience-centric content calendar. Add other people’s voices. 1. Understand what buyers need and want Content marketing is driven by the needs of your audience, not by the needs of your brand. That sounds simple but putting it into practice bedevils marketers. …
To win attention from customers, inject news into your content marketing. News freshens your content dramatically. Make sure your content reflects what’s happening with your industry, company, and customers. Start by curating industry, company, and competitor news on your social media streams. Write newsy blogs that tie into current news stories. Even evergreen content wins …