To sustain momentum in content marketing: Understand what buyers need and want. Build an audience-centric content calendar. Add other people’s voices. 1. Understand what buyers need and want Content marketing is driven by the needs of your audience, not by the needs of your brand. That sounds simple but putting it into practice bedevils marketers. […]
How Message Maps Make Your Content Marketing Sing
A strong message helps you break through our cluttered media landscape, win attention, be remembered and inspire buyers to action. Think about it: most of the information you received today, you ignored. The same is true for your customers, prospects, influencers and employees. Our average attention span is only 8 seconds long. So you […]