Filed Under: Andy Crestodina, buyer personas, Buyers' Journey, content calendar, Content Marketing Institute, Content Marketing Strategy, Customer Questions, Editorial Calendar, Evergreen Content, Heidi Cohen, influencer, Marketing Strategies, newsjacking, Seth Godin, User-generated content
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Top 100 Content Marketing Question: Content marketing is ongoing – how do you sustain momentum?
To sustain momentum in content marketing: Understand what buyers need and want. Build an audience-centric content calendar. Add other people’s voices. 1. Understand what buyers need and want Content marketing is driven by the needs of your audience, not by the needs of your brand. That sounds simple but putting it into practice bedevils marketers. […]
