Marketing Strategies Archives - Crystal Clear Communications

Filed Under: Content Marketing, content marketing measurement, Content Marketing Strategy, Marketing Strategies, measurement
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By George Stenitzer

Top 100 Content Marketing Question: What is the best way for a company to measure and share analytics in order to shape content marketing?

Learn how to measure and share analytics and content marketing with 5 easy steps to improve performance and share the most relevant results. “What is the best way for a company to measure and share analytics in order to shape content marketing?” is one of marketers’ Top 100 Questions about content marketing. Above all, here […]

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Filed Under: B2B Content Marketing, Buyers' Journey, Carefully considered purchase, Content Marketing Institute, hard conversion, Marketing Strategies, social proof, soft conversion, track conversions
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By George Stenitzer

Top 100 Content Marketing Question: How do you track conversions / preferred method?

To track conversions, invite soft conversions first, hard conversions next Why? Because it works best when you ask someone for a small favor first. If they say yes to a small favor, there’s a much better chance they will say yes to your bigger ask later on. People like to be consistent with their past behavior, […]

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Filed Under: Buyer Persona, Buyers' Journey, Carefully considered purchase, Content Marketing Institute, conversion, Marketing Profs, Marketing Strategies, Qualified Leads, Rusty Shelton
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By George Stenitzer

Top 100 Content Marketing Question: How long to convert people to customers using content marketing?

That’s a tricky question. Why? Because how long it takes to convert people to customers depends on a big variable – your product’s sales cycle. Sales cycle length is unique to your company, your customers, and your products. Generally, content marketing takes 1 to 2 years, plus or minus, to show its full effects. The […]

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Filed Under: B2B Content Marketing, Buyer Persona, Buyers' Journey, Carefully considered purchase, Content Marketing, Content Marketing Strategy, conversion, Evergreen Content, Marketing Strategies, Qualified Leads
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By George Stenitzer

Top 100 Content Marketing Question: How do you connect content marketing to revenue?

To clearly connect content marketing to revenue, take 4 steps: Prove the effectiveness of content marketing by ring-fencing one specific market where the only marketing is content marketing. Before you create any content, find out which content buyers need the most through buyer persona research. Point all rented, paid and earned content to the content […]

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Tag Archives: Marketing Strategies

Top 100 Content Marketing Question: What is the best way for a company to measure and share analytics in order to shape content marketing?

Top 100 Content Marketing Question: How long to convert people to customers using content marketing?

Top 100 Content Marketing Question: How do you connect content marketing to revenue?

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

Sign up for our weekly blog.

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Tag Archives: Marketing Strategies

Top 100 Content Marketing Question: What is the best way for a company to measure and share analytics in order to shape content marketing?

Top 100 Content Marketing Question: How do you track conversions / preferred method?

Top 100 Content Marketing Question: How long to convert people to customers using content marketing?

Top 100 Content Marketing Question: How do you connect content marketing to revenue?

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

Sign up for our weekly blog.