Find the right sponsor It takes time, space and resources to successfully integrate content into a marketing department. Since content marketing may take years to realize its full potential, it takes full backing from somebody upstairs. To successfully integrate content, find a director, vice president, CMO or CEO who believes in content and has […]
To subtly sell content marketing: Know your customers’ tribe. Learn everything about your tribe’s passion. Make content that feeds your tribe’s passion. Your tribe will love you for it. Your tribe may or may not know what is “content” or what is “marketing.” Yet they want to be informed and entertained about their passion. […]
Content marketing and advertising are similar, yet different. What do marketers need to know about their similarities and differences? How content marketing and advertising are alike Both content marketing and advertising share the same purpose. They’re well-established ways to grow a business. They present similar challenges when it’s time to measure return on marketing […]
Reach an audience – 5 ways to triangulate buyers’ content marketing needs The unspoken question behind this question: Why doesn’t your audience know it needs your content? To reach an audience when it doesn’t recognize that it needs your content, identify the root cause. It could be that: Buyers don’t recognize the problem or […]
Once you identify an audience’s needs and start to publish relevant content, how do you engage your audience in content marketing? Here are 4 ideas to help you continuously engage your audience: 1. Evoke an emotional response. 2. Keep content newsy and fresh. 3. Make content interactive. 4. Encourage user-generated content. 1. Evoke an emotional […]
