Research reveals the most popular and effective types of content marketing in 2023 Surveys by the Content Marketing Institute (CMI) and Marketing Profs B2B (business to business) show which types of content marketing assets are most popular and effective. This update reflects the CMI’s 2023 surveys of B2B and B2C marketers. Whether you’re a business …
Due to the pandemic, 2020 has been a rough year for many. Fortunately, the year is drawing to a close, and the vaccines bring promise for a brighter 2021. As I write my last blog of the year, I want to end on a positive note by highlighting successful communications and marketing strategies for 2020, …
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Learn how to measure and share analytics and content marketing with 5 easy steps to improve performance and share the most relevant results. “What is the best way for a company to measure and share analytics in order to shape content marketing?” is one of marketers’ Top 100 Questions about content marketing. Above all, here …
To track conversions, invite soft conversions first, hard conversions next Why? Because it works best when you ask someone for a small favor first. If they say yes to a small favor, there’s a much better chance they will say yes to your bigger ask later on. People like to be consistent with their past behavior, …
That’s a tricky question. Why? Because how long it takes to convert people to customers depends on a big variable – your product’s sales cycle. Sales cycle length is unique to your company, your customers, and your products. Generally, content marketing takes 1 to 2 years, plus or minus, to show its full effects. The …
To clearly connect content marketing to revenue, take 4 steps: Prove the effectiveness of content marketing by ring-fencing one specific market where the only marketing is content marketing. Before you create any content, find out which content buyers need the most through buyer persona research. Point all rented, paid and earned content to the content …
