Research reveals most popular types of content marketing in 2022 Surveys by the Content Marketing Institute (CMI) and Marketing Profs show what are the most popular types of content marketing. If you’re a business to business (B2B) or business to consumer (B2C) marketer who wants to know what your peers are doing now, this blog …
Every marketer can learn a lot from Content Inc., Joe Pulizzi’s new book on content marketing. The book advances one Big Idea: Most start-ups fail because old business models simply don’t work anymore. The new business model in Content Inc. is to build your audience first, and define your products and services second. As founder …
Continue reading “The Secret’s Out: Content Marketing Is Actually a New Business Model”
To subtly sell content marketing: Know your customers’ tribe. Learn everything about your tribe’s passion. Make content that feeds your tribe’s passion. Your tribe will love you for it. Your tribe may or may not know what is “content” or what is “marketing.” Yet they want to be informed and entertained about their passion. For …
What does the future of content marketing hold? How will the practice of content marketing advance and evolve in the years ahead? Content marketing is the vanguard of marketing. The more that consumers skip commercials and perform online research before they buy, the more content marketing will grow. It’s permission marketing. “Permission marketing is the …
Continue reading “PR + marketing = the future of content marketing”
Marketers from Intel participated in my recent ANA content marketing workshop. In my workshops, marketers learn how to create Message Maps to clarify and simplify marketing messages. To my surprise, the Intel marketers put Message Maps to use quickly – in fact, within a week! Why did Intel move so fast? The company was working …
Continue reading “With Message Maps, Intel Helps Simplify Product Positioning”
Find the right sponsor It takes time, space and resources to successfully integrate content into a marketing department. Since content marketing may take years to realize its full potential, it takes full backing from somebody upstairs. To successfully integrate content, find a director, vice president, CMO or CEO who believes in content and has your …
