To help SMEs understand content marketing, start with one idea. There are only 2 kinds of pages on the Internet, as Andy Crestodina observes – selling and information pages. That’s a crucial distinction. Content marketing is all about creating great information pages that lead gracefully to selling pages. Help SMEs understand content marketing, so […]
Research reveals most popular types of content The 2018 studies by the Content Marketing Institute (CMI) and Marketing Profs show what are the most popular types of content. Popular types of B2B content For business to business (B2B) marketers, the 3 most popular types of content are: Social media posts Case studies Videos that are […]
Find the right sponsor It takes time, space and resources to successfully integrate content into a marketing department. Since content marketing may take years to realize its full potential, it takes full backing from somebody upstairs. To successfully integrate content, find a director, vice president, CMO or CEO who believes in content and has […]
To subtly sell content marketing: Know your customers’ tribe. Learn everything about your tribe’s passion. Make content that feeds your tribe’s passion. Your tribe will love you for it. Your tribe may or may not know what is “content” or what is “marketing.” Yet they want to be informed and entertained about their passion. […]
Content marketing and advertising are similar, yet different. What do marketers need to know about their similarities and differences? How content marketing and advertising are alike Both content marketing and advertising share the same purpose. They’re well-established ways to grow a business. They present similar challenges when it’s time to measure return on marketing […]
