To subtly sell content marketing: Know your customers’ tribe. Learn everything about your tribe’s passion. Make content that feeds your tribe’s passion. Your tribe will love you for it. Your tribe may or may not know what is “content” or what is “marketing.” Yet they want to be informed and entertained about their passion. […]
Top 100 Question – “How can you draw parallels with content marketing and advertising?”
Content marketing and advertising are similar, yet different. What do marketers need to know about their similarities and differences? How content marketing and advertising are alike Both content marketing and advertising share the same purpose. They’re well-established ways to grow a business. They present similar challenges when it’s time to measure return on marketing […]
Top 100 Question – “How do you reach an audience that doesn’t know it needs your content?”
Reach an audience – 5 ways to triangulate buyers’ content marketing needs The unspoken question behind this question: Why doesn’t your audience know it needs your content? To reach an audience when it doesn’t recognize that it needs your content, identify the root cause. It could be that: Buyers don’t recognize the problem or […]
Top 100 Question – “How do you continue to engage your audience?”
Once you identify an audience’s needs and start to publish relevant content, how do you engage your audience in content marketing? Here are 4 ideas to help you continuously engage your audience: 1. Evoke an emotional response. 2. Keep content newsy and fresh. 3. Make content interactive. 4. Encourage user-generated content. 1. Evoke an emotional […]
Top 100 Question – “How to communicate strong opinions without offending?”
How to communicate strong opinions without offending? The short answer: it’s impossible. A longer answer: think carefully through how to use strong opinions, by using the research and insights below. Thought-provoking content often leads with strong opinions. When you communicate a strong opinion, you automatically divide the audience into 3 parts: people who agree, […]
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