Do salespeople buy into your marketing strategy? How about the scientists and engineers in research and development (R&D)? And do you find support from executives in the C-suite? Weak internal buy-in is a common obstacle to B2B marketing success. Here’s how to fix that. How B2B marketers can improve the odds To clear the path …
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Research reveals the most popular and effective types of content marketing in 2023 Surveys by the Content Marketing Institute (CMI) and Marketing Profs B2B (business to business) show which types of content marketing assets are most popular and effective. This update reflects the CMI’s 2023 surveys of B2B and B2C marketers. Whether you’re a business …
Due to the pandemic, 2020 has been a rough year for many. Fortunately, the year is drawing to a close, and the vaccines bring promise for a brighter 2021. As I write my last blog of the year, I want to end on a positive note by highlighting successful communications and marketing strategies for 2020, …
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Once you identify an audience’s needs and start to publish relevant content, how do you engage your audience in content marketing? Here are 4 ideas to help you continuously engage your audience: 1. Evoke an emotional response. 2. Keep content newsy and fresh. 3. Encourage user-generated content. 4. Make content interactive. 1. Evoke an emotional response. …
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Learn how to measure and share analytics and content marketing with 5 easy steps to improve performance and share the most relevant results. “What is the best way for a company to measure and share analytics in order to shape content marketing?” is one of marketers’ Top 100 Questions about content marketing. Above all, here …
To track conversions, invite soft conversions first, hard conversions next Why? Because it works best when you ask someone for a small favor first. If they say yes to a small favor, there’s a much better chance they will say yes to your bigger ask later on. People like to be consistent with their past behavior, …