“How to effectively target using content marketing?” Target content marketing effectively by identifying the right audience of buyers – the tribe that craves your content. Find out which information they need to become smarter buyers in your market. Then, provide the best information buyers can find on key topics, in the places they hang out. […]
Top 100 Content Marketing Question: How long to convert people to customers using content marketing?
That’s a tricky question. Why? Because how long it takes to convert people to customers depends on a big variable – your product’s sales cycle. Sales cycle length is unique to your company, your customers, and your products. Generally, content marketing takes 1 to 2 years, plus or minus, to show its full effects. The […]