With your clicks, thousands of marketers like you chose the top 10 blogs of 2018. This year, you focused on how to get even better at marketing with Message Maps, content marketing, ideas and strategy. You also followed my blog series that answers the Top 100 Questions about content marketing. These blogs can help you have […]
Top 100 Content Marketing Question: How do you think a marketing automation environment best supports content marketing?
Marketing automation supports content marketing by getting 4 jobs done for you: Track users’ interests to recommend relevant content streams. Assign scores to users to decide which are ready to contact and qualify. Offer content that helps buyers qualify themselves. Enable reverse engineering of successful content-to-customer conversions. Track users’ content interests Once buyers give you […]