I grew up helping my dad in the kitchen. When I was 8 years old, I was finally allowed to use a knife. I was so excited. I remember standing on my stool and holding the knife exactly like dad showed me. I looked at him and said, “Dad, how should I cut the carrots?” […]
Filed Under: Artificial intelligence, Buyer Persona, Content Marketing, content personalization, Marketing automation0 comments
Top 100 Content Marketing Question: How do you think a marketing automation environment best supports content marketing?
Marketing automation supports content marketing by getting 4 jobs done for you: Track users’ interests to recommend relevant content streams. Assign scores to users to decide which are ready to contact and qualify. Offer content that helps buyers qualify themselves. Enable reverse engineering of successful content-to-customer conversions. Track users’ content interests Once buyers give you […]