All the brouhaha about AI, Chat GPT, and DALL-E 2 prompted us to turn to an expert – Paul Roetzer, founder and CEO of the Marketing AI Institute. He’s the author of Marketing Artificial Intelligence. Stunning news about AI for marketers Many Chat GPT users still don’t understand AI – even if they think they …
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Since marketers work at the crossroads of technology and humanity, we must bring the right perspective to the 2020s. We need to rebalance humanity and technology with 20/20 vision. Ahead lie dangers and opportunities. To address them, we need 20/20 vision: We need to be clear-sighted about what is going on. Big brands are at …
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Some marketers are worried about artificial intelligence (AI) in marketing. Others are downright scared. That’s why only a few marketers are using AI productively today. As Paul Roetzer, founder of the Marketing Artificial Intelligence Conference (MAICON), observes: “Most marketers don’t know what is AI or how to use it.” As a writer and editor at heart, …
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Are you treating your customers like you truly know them? I grew up helping my dad in the kitchen. When I was 8 years old, I was finally allowed to use a knife. I was so excited. I remember standing on my stool and holding the knife exactly like Dad showed me. I looked at …
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“How will AI (artificial intelligence) change marketing?” At the first-ever Marketing Artificial Intelligence Conference (MAICON), thought leaders showed marketers what was coming. “Most marketers don’t know what is AI or how to use it,” says Paul Roetzer, the founder of MAICON. AI is all about smarter machines enabling humans to do smarter marketing. Are you an …
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Marketers jealously guard their results – including conversion rates of content marketing. That’s why it’s so hard to find information about typical conversion rates of content marketing. Why don’t people share conversion rates? Because their competitors would love to know. Conversion rates of content marketing vary dramatically, driven by these variables: Industry Company Product or …