Some marketers are worried about artificial intelligence (AI) in marketing. Others are downright scared. That’s why only a few marketers are using AI productively today. As Paul Roetzer, founder of the Marketing Artificial Intelligence Conference (MAICON), observes: “Most marketers don’t know what is AI or how to use it.” As a writer and editor at heart, […]
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Top 100 Content Marketing Question: How do you create a test and learn environment to drive incremental gains over time?
To create a test and learn environment, focus first on creating an innovation culture in the Marketing Department. How? Make sure innovation is everyone’s job. Don’t make the mistake many companies make: they handpick a small set of innovators whose sole job is innovation. They build a small innovation tent for hand-picked explorers. But a small innovation […]