A marketer at CarMax asked one of the Top 100 Questions on content marketing: “How do we make a content plan that targets users’ interests (and keep it relevant)?” Editor’s Note: We’ve identified and answered marketers’ Top 100 Questions on content marketing since 2017. So far, 636 client-side marketers have asked 2100 questions in our […]
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Top 100 Content Marketing Question: How to measure consideration and awareness contribution of content marketing?
How can content marketing create awareness? What else can content do? Creating brand awareness is the #1 goal that marketers successfully achieve with content marketing. About 4 out of 5 marketers create brand awareness successfully with content marketing, say Content Marketing Institute surveys. B2C marketers build awareness with content More than half of B2C marketers use […]