Top 100 Content Marketing Question: How do you convince all levels of an organization to move towards content marketing and away from campaign to campaign?
Advertising trained people to think ‘Campaign first.’ Some companies find it nearly impossible to break the campaign habit. So they resist any move towards content marketing. But almost 9 out of 10 marketers apply content marketing today. Others are striving to catch up. To succeed, first marketers have to prove that content marketing can be …
