A marketer at CarMax asked one of the Top 100 Questions on content marketing: “How do we make a content plan that targets users’ interests (and keep it relevant)?” Editor’s Note: We’ve identified and answered marketers’ Top 100 Questions on content marketing since 2017. So far, 636 client-side marketers have asked 2100 questions in our […]
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Top 100 Content Marketing Question: How do you convince all levels of an organization to move towards content marketing and away from campaign to campaign?
Advertising trained people to think ‘Campaign first.’ Some companies find it nearly impossible to break the campaign habit. So they resist any move towards content marketing. But almost 9 out of 10 marketers apply content marketing today. Others are striving to catch up. To succeed, first marketers have to prove that content marketing can be […]