Top 100 Content Marketing Question: How to balance the investment between content and lower-funnel activities?
This question, “How to balance the investment between content and lower-funnel activities?” assumes that content is only for the top of the sales funnel. Not true! Marketers use content marketing all through the sales funnel The 2019 Content Marketing Institute (CMI)/Marketing Profs research offers insights into how B2C (business to consumer) and B2B (business to …