Content marketing measurement. A marketer at ExxonMobil asked this question. It ranks among marketers’ Top 100 Questions on content marketing. When you consider how to measure your content marketing – individual pieces of content vs. the overall success of content marketing: Be clear about your purpose in measuring. Strike the right balance in measuring programs, …
How can content marketing create awareness? What else can content do? Creating brand awareness is the #1 goal that marketers successfully achieve with content marketing. About four out of five marketers create brand awareness successfully with content marketing, say Content Marketing Institute surveys. B2C marketers build awareness with content More than half of B2C marketers use …
How do executives measure content marketing success? Your company’s leaders invest in marketing to grow the company and make money. Executives expect marketing to produce sales and revenue growth, new customers, and qualified leads. In B2B marketing, many track new deals account by account. So, when you report on content marketing success to your executives, …