Marketers jealously guard their results – including conversion rates of content marketing. That’s why it’s so hard to find information about typical conversion rates of content marketing. Why don’t people share conversion rates? Because their competitors would love to know. Conversion rates of content marketing vary dramatically, driven by these variables: Industry Company Product or […]
Learn how to measure and share analytics and content marketing with 5 easy steps to improve performance and share the most relevant results. “What is the best way for a company to measure and share analytics in order to shape content marketing?” is one of marketers’ Top 100 Questions about content marketing. Above all, here […]
To measure success of user-generated content (UGC), be: Clear about its purpose Ready to relinquish some control Set up to measure the right results. Define a purpose for your user-generated content Companies that prompt user-generated content usually have in mind a specific purpose for their UGC. For example, marketers may seek to: Generate specific types […]
How do executives measure content marketing success? Your company’s leaders invest in marketing to grow the company and make money. Executives expect marketing to produce sales and revenue growth, new customers, and qualified leads. In B2B marketing, many track new deals account by account. So, when you report on content marketing success to your executives, […]
