measurement Archives - Crystal Clear Communications

Filed Under: all-in analytics, content community, Data Storytelling, data visualization, Infront Webworks, measurement, Stephanie Hooper, track success

By George Stenitzer

“How best to manage and track success of best performing content?”

A marketer from Parker.com asked how to track the success of content in a workshop. It’s one of the Top 100 Questions marketers ask about content marketing. Why you need to measure Content marketing measurement serves two primary purposes: To improve content marketing performance over time. To demonstrate business results to Sales and executives. Both …

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Filed Under: brand voice, differentiation, measurement, style guide, tone of voice, what is brand voice, writers

By George Stenitzer

Smart marketers find a unique brand voice

Marketers from Accuweather, Cyrus One and Kaiser Permanente posed a series of tough questions about brand voice: How can a brand quantify content ‘tone’ as in ‘brand voice’? How do you create a consistent brand voice? What should be written from the brand voice versus an author? Do you have best practices/tips for creating a …

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Filed Under: consumer marketing, content marketing measurement, limited-time offer, measurement, product display, scarcity value, social proof, use cases

By George Stenitzer

How do you measure success for lower investment products like mandarins and pistachios? 5 ideas

How do you measure success? A marketer from The Wonderful Company asked this question. It’s among the top 100 questions on content marketing. Some marketers work with consumer products with built-in challenges such as: Small marketing budgets. Highly seasonal produce products available only a few months out of the year. Difficulty in measuring the impact …

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Filed Under: Artificial intelligence, Campaign Monitor, Christopher S. Penn, Content Marketing Strategy, conversion rates, email marketing, email scheduling, measurement

By Jericho Gonzales

Top 100 Content Marketing Question: What are typical conversion rates of content marketing realistically?

Marketers jealously guard their results – including conversion rates of content marketing. That’s why it’s so hard to find information about typical conversion rates of content marketing. Why don’t people share conversion rates? Because their competitors would love to know. Conversion rates of content marketing vary dramatically, driven by these variables: Industry Company Product or …

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Filed Under: Content Marketing, content marketing measurement, Content Marketing Strategy, Marketing Strategies, measurement

By George Stenitzer

Top 100 Content Marketing Question: What is the best way for a company to measure and share analytics in order to shape content marketing?

Learn how to measure and share analytics and content marketing with 5 easy steps to improve performance and share the most relevant results. “What is the best way for a company to measure and share analytics in order to shape content marketing?” is one of marketers’ Top 100 Questions about content marketing. Above all, here …

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Filed Under: Buyer Persona, Content Marketing Strategy, Heidi Cohen, measurement, Social Media, UGC, UGC measurement, UGC photos, UGC purpose, UGC videos, User-generated content

By George Stenitzer

Top 100 Content Marketing Question: How do you measure success of user-generated content?

To measure success of user-generated content (UGC), be: Clear about its purpose Ready to relinquish some control Set up to measure the right results. Define a purpose for your user-generated content Companies that prompt user-generated content usually have in mind a specific purpose for their UGC. For example, marketers may seek to: Generate specific types …

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Tag Archives: measurement

“How best to manage and track success of best performing content?”

Smart marketers find a unique brand voice

Top 100 Content Marketing Question: What are typical conversion rates of content marketing realistically?

Top 100 Content Marketing Question: What is the best way for a company to measure and share analytics in order to shape content marketing?

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

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Tag Archives: measurement

“How best to manage and track success of best performing content?”

Smart marketers find a unique brand voice

How do you measure success for lower investment products like mandarins and pistachios? 5 ideas

Top 100 Content Marketing Question: What are typical conversion rates of content marketing realistically?

Top 100 Content Marketing Question: What is the best way for a company to measure and share analytics in order to shape content marketing?

Top 100 Content Marketing Question: How do you measure success of user-generated content?

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

YES, SIGN ME UP

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