A marketer from Parker.com asked how to track success of content in a workshop. It’s one of the Top 100 Questions marketers ask about content marketing. Why you need to measure Content marketing measurement serves two primary purposes: To improve content marketing performance over time. To demonstrate business results to Sales and executives. Both types […]
Marketers from Accuweather, Cyrus One and Kaiser Permanente posed a series of tough questions about brand voice: How can a brand quantify content ‘tone’ as in ‘brand voice’? How do you create a consistent brand voice? What should be written from the brand voice versus an author? Do you have best practices/tips for creating a […]
How do you measure success? A marketer from The Wonderful Company asked this question. It’s among the top 100 questions on content marketing. Some marketers work with consumer products with built-in challenges such as: Small marketing budgets. Highly seasonal produce products available only a few months out of the year. Difficulty in measuring the impact […]
Marketers jealously guard their results – including conversion rates of content marketing. That’s why it’s so hard to find information about typical conversion rates of content marketing. Why don’t people share conversion rates? Because their competitors would love to know. Conversion rates of content marketing vary dramatically, driven by these variables: Industry Company Product or […]