Tracking content marketing analytics is vital to success Three reasons why: Marketing needs to know exactly what’s working and what’s not. Analytics enable you to track buyers from content to conversion. Analytics help you demonstrate content marketing results to higher-ups. What’s working? What’s not? By measuring content marketing continuously, you learn from results to improve […]
How do you create a test and learn environment to drive incremental gains over time?
To create a test and learn environment, focus first on creating an innovation culture in the Marketing Department. How? Make sure innovation is everyone’s job. Don’t make the mistake many companies make: they handpick a small set of innovators whose sole job is innovation. They build a small innovation tent for hand-picked explorers. But a small innovation […]