Marketers from Accuweather, Cyrus One and Kaiser Permanente posed a series of tough questions about brand voice: How can a brand quantify content ‘tone’ as in ‘brand voice’? How do you create a consistent brand voice? What should be written from the brand voice versus an author? Do you have best practices/tips for creating a […]
Filed Under: brand voice, differentiation, measurement, style guide, tone of voice, what is brand voice, writers0 comments
Filed Under: consumer marketing, content marketing measurement, limited-time offer, measurement, product display, scarcity value, social proof, use cases0 comments
How do you measure success? A marketer from The Wonderful Company asked this question. It’s among the top 100 questions on content marketing. Some marketers work with consumer products with built-in challenges such as: Small marketing budgets. Highly seasonal produce products available only a few months out of the year. Difficulty in measuring the impact […]
Filed Under: Artificial intelligence, Campaign Monitor, Christopher S. Penn, Content Marketing Strategy, conversion rates, email marketing, email scheduling, measurement0 comments
Top 100 Content Marketing Question: What are typical conversion rates of content marketing realistically?
Marketers jealously guard their results – including conversion rates of content marketing. That’s why it’s so hard to find information about typical conversion rates of content marketing. Why don’t people share conversion rates? Because their competitors would love to know. Conversion rates of content marketing vary dramatically, driven by these variables: Industry Company Product or […]
Filed Under: Content Marketing, content marketing measurement, Content Marketing Strategy, Marketing Strategies, measurement0 comments
Top 100 Content Marketing Question: What is the best way for a company to measure and share analytics in order to shape content marketing?
Learn how to measure and share analytics and content marketing with 5 easy steps to improve performance and share the most relevant results. “What is the best way for a company to measure and share analytics in order to shape content marketing?” is one of marketers’ Top 100 Questions about content marketing. Above all, here […]