measurement Archives - Crystal Clear Communications

Filed Under: all-in analytics, content community, Data Storytelling, data visualization, Infront Webworks, measurement, Stephanie Hooper, track success
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By George Stenitzer

“How best to manage and track success of best performing content?”

A marketer from Parker.com asked how to track success of content in a workshop. It’s one of the Top 100 Questions marketers ask about content marketing. Why you need to measure Content marketing measurement serves two primary purposes: To improve content marketing performance over time. To demonstrate business results to Sales and executives. Both types […]

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Filed Under: brand voice, differentiation, measurement, style guide, tone of voice, what is brand voice, writers
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By George Stenitzer

Smart marketers find a unique brand voice

Marketers from Accuweather, Cyrus One and Kaiser Permanente posed a series of tough questions about brand voice: How can a brand quantify content ‘tone’ as in ‘brand voice’? How do you create a consistent brand voice? What should be written from the brand voice versus an author? Do you have best practices/tips for creating a […]

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Filed Under: consumer marketing, content marketing measurement, limited-time offer, measurement, product display, scarcity value, social proof, use cases
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By George Stenitzer

How do you measure success for lower investment products like mandarins and pistachios? 5 ideas

How do you measure success? A marketer from The Wonderful Company asked this question. It’s among the top 100 questions on content marketing. Some marketers work with consumer products with built-in challenges such as: Small marketing budgets. Highly seasonal produce products available only a few months out of the year. Difficulty in measuring the impact […]

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Filed Under: Artificial intelligence, Campaign Monitor, Christopher S. Penn, Content Marketing Strategy, conversion rates, email marketing, email scheduling, measurement
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By Jericho Gonzales

Top 100 Content Marketing Question: What are typical conversion rates of content marketing realistically?

Marketers jealously guard their results – including conversion rates of content marketing. That’s why it’s so hard to find information about typical conversion rates of content marketing. Why don’t people share conversion rates? Because their competitors would love to know. Conversion rates of content marketing vary dramatically, driven by these variables: Industry Company Product or […]

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Tag Archives: measurement

“How best to manage and track success of best performing content?”

Smart marketers find a unique brand voice

Top 100 Content Marketing Question: What are typical conversion rates of content marketing realistically?

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

Sign up for our weekly blog.

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Tag Archives: measurement

“How best to manage and track success of best performing content?”

Smart marketers find a unique brand voice

How do you measure success for lower investment products like mandarins and pistachios? 5 ideas

Top 100 Content Marketing Question: What are typical conversion rates of content marketing realistically?

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

Sign up for our weekly blog.