Filed Under: brand voice, differentiation, measurement, style guide, tone of voice, what is brand voice, writers
Smart marketers find a unique brand voice
Marketers from Accuweather, Cyrus One and Kaiser Permanente posed a series of tough questions about brand voice: How can a brand quantify content ‘tone’ as in ‘brand voice’? How do you create a consistent brand voice? What should be written from the brand voice versus an author? Do you have best practices/tips for creating a …
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