Filed Under: Ann Handley, brand voice, buyer personas, content base, content landscape, Content Marketing Strategy, content rainforet, content scrubland, content strategy, Customer Questions, Heidi Cohen, prioritize content
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Top 100 Content Marketing Question: How do you prioritize content?
To prioritize content: Put your audience needs first. Build your content base. Create a content calendar, starting with mega-content. Ride the currents of trends and news. 1. Put your audience needs first. To discover what kind of content is best to build, first learn all you can your audience, your tribe and your customers. The […]
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