Filed Under: ANA, Andy Crestodina, BMA, brand voice, Challenger Sale, Juan Carsillo, Linda Boff, Marketing Strategies, Michael Brenner, On Message, Quotes, Robert Rose, Steve Liguori, Storytelling, Thought-Provoking Content, Tim Riesterer
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52 Insights to Spark New Marketing Ideas
Fresh Ideas on Storytelling, Disruption, Messaging, Customers, Content & Analytics The Business Marketing Association (BMA) 2016 Conference convened 600 B2B marketers and marketing thought leaders. Here are quotes from the most thought-provoking speakers: Linda Boff on storytelling: “Be creative. Nothing will take the place of great storytelling. Nothing would matter if the material we create […]
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