Fresh Ideas on Storytelling, Disruption, Messaging, Customers, Content & Analytics Business Marketing Association (BMA) conferences convened hundreds of B2B marketers and marketing thought leaders. Here are quotes from the most thought-provoking speakers at one conference: Linda Boff on storytelling: “Be creative. Nothing will take the place of great storytelling. Nothing would matter if the material …
If you have 4 potential story lines for your marketing message, which one works best? This quiz question came from author and marketer Tim Riesterer, who made a big impression at the Business Marketing Association (BMA) 2016 Conference in Chicago. Riesterer focused on how B2B marketers can create a business message that helps sales break through to customers and win a …
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Win buyers’ attention fast! Boil your message down to 7 seconds. One thing’s for sure this New Year: your buyers are super-busy. They’re bombarded by thousands of messages a day. So are you! That’s why people train themselves to ignore most marketing messages. So how can your content marketing break through the barriers that buyers …
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My new article “Strategic content marketing educates customers and opens their wallets” appears on the Global Telecoms Business website. Here’s an excerpt on changes in the BtoB buying process from that article. The buying process is now two-thirds online, one-third sales. About 67% of the buying process takes place digitally, says Sirius Decisions. Rather than spend time with …
Strategic content marketing takes 3 steps: surround the customer with content be thought-provoking turn content into conversions. This 3-step approach enabled Tellabs’ content marketers to maximize its content, keep customers informed and drive sales. Here’s how Tellabs drove new customers and millions of dollars into its sales pipeline with strategic content marketing. Here’s my 2-minute video on content …
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