When you market complex products, it’s tempting to address customers with multiple messages. You may want to deliver 3 or 5 or 7 main messages on your website and in your content marketing. Here’s the catch: multiple messages just don’t work. That’s because your audience can only process one message at a time. Communicating more […]
Lessons about content marketing. As I analyze the content you shared most on social media over the past year, I’m learning a lot from you. Thanks! You taught me 2 big lessons in 2015. 1.) You really like to share pithy content, such as: Content Marketing World, boiled down to 3 charts and 10 quotes. […]
Every marketer can learn a lot from Content Inc., Joe Pulizzi’s new book on content marketing. The book advances one Big Idea: Most start-ups fail because old business models simply don’t work anymore. The new business model in Content Inc. is to build your audience first, and define your products and services second. As founder […]
Here are 34 marketing ideas from leading telecom marketers, taken from hours of interviews for Marketing Upside, my column in Global Telecoms Business. These musings on marketing are from the wise, to the wise. These thought leaders address the big marketing topics: customers, purpose, branding, competitiveness, the buyers’ journey, innovation, big data and more. Chris Williams, CMO […]