That question comes from Andy Harrington, head of sales and marketing at US Hose Corporation. By asking the best question in my competition, Andy has won a copy of Sally Hogshead’s book How the World Sees You. Andy, thanks for inviting me to imagine the future of social media! The big social media incumbents, Facebook, YouTube, Linked …
Continue reading “Content marketing: what’s the best future social media outlet?”
Lessons about content marketing. As I analyze the content you shared most on social media over the past year, I’m learning a lot from you. Thanks! You taught me 2 big lessons in 2015. 1.) You really like to share pithy content, such as: CM World boiled down to 3 charts and 10 quotes. The …
Continue reading “What You Taught Me About Content Marketing: Boil It Down!”
My new article “Strategic content marketing educates customers and opens their wallets” appears on the Global Telecoms Business website. Here’s an excerpt on changes in the BtoB buying process from that article. The buying process is now two-thirds online, one-third sales. About 67% of the buying process takes place digitally, says Sirius Decisions. Rather than spend time with …
Big data is all about getting better answers for marketing, much faster. Telecoms operators must take 5 steps to find the gold nuggets hidden in their big data. George Stenitzer writes on marketing for Global Telecoms Business. Contact Us
Do 7 simple things the right way. That’s the key to successful content marketing. Your ultimate success boils down to doing these 7 things well: 1. Know your customers. Spend time face to face with your customers. Enough time that you know what it’s like to walk in their shoes. Especially when your customers are …
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Here are 34 marketing ideas from leading telecom marketers, taken from hours of interviews for Marketing Upside, my column in Global Telecoms Business. These musings on marketing are from the wise, to the wise. These thought leaders address the big marketing topics: customers, purpose, branding, competitiveness, the buyers’ journey, innovation, big data and more. Chris Williams, CMO …
