When you market complex products, it’s tempting to address customers with multiple messages. You may want to deliver 3 or 5 or 7 main messages on your website and in your content marketing. Here’s the catch: multiple messages just don’t work. That’s because your audience can only process one message at a time. Communicating more …
Lessons about content marketing. As I analyze the content you shared most on social media over the past year, I’m learning a lot from you. Thanks! You taught me 2 big lessons in 2015. 1.) You really like to share pithy content, such as: CM World boiled down to 3 charts and 10 quotes. The …
Continue reading “What You Taught Me About Content Marketing: Boil It Down!”
Every marketer can learn a lot from Content Inc., Joe Pulizzi’s new book on content marketing. The book advances one Big Idea: Most start-ups fail because old business models simply don’t work anymore. The new business model in Content Inc. is to build your audience first and define your products and services second. As founder …
Continue reading “The Secret’s Out: Content Marketing Is Actually a New Business Model”
Here are 34 marketing ideas from leading telecom marketers, taken from hours of interviews for Marketing Upside, my column in Global Telecoms Business. These musings on marketing are from the wise, to the wise. These thought leaders address the big marketing topics: customers, purpose, branding, competitiveness, the buyers’ journey, innovation, big data and more. Chris Williams, CMO …
Do 7 simple things the right way. That’s the key to successful content marketing. Your ultimate success boils down to doing these 7 things well: 1. Know your customers. Spend time face to face with your customers. Enough time that you know what it’s like to walk in their shoes. Especially when your customers are …
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That question comes from Andy Harrington, head of sales and marketing at US Hose Corporation. By asking the best question in my competition, Andy has won a copy of Sally Hogshead’s book How the World Sees You. Andy, thanks for inviting me to imagine the future of social media! The big social media incumbents, Facebook, YouTube, Linked …
Continue reading “Content marketing: what’s the best future social media outlet?”
