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Filed Under: B2B Content Marketing, Big Data

By George Stenitzer

Global Telecoms Business: “5 Ways Telecom Providers Can Mine Gold From Big Data”

Big data is all about getting better answers for marketing, much faster. Telecoms operators must take 5 steps to find the gold nuggets hidden in their big data. George Stenitzer writes on marketing for Global Telecoms Business. Contact Us

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Filed Under: B2B Content Marketing, Big Data, Buyers' Journey, Challenger Sale, Thought-Provoking Content

By George Stenitzer

Educating Buyers With Content Marketing

My new article “Strategic content marketing educates customers and opens their wallets” appears on the Global Telecoms Business website. Here’s an excerpt on changes in the BtoB buying process from that article. The buying process is now two-thirds online, one-third sales. About 67% of the buying process takes place digitally, says Sirius Decisions. Rather than spend time with …

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