Big data is all about getting better answers for marketing, much faster. Telecoms operators must take 5 steps to find the gold nuggets hidden in their big data. George Stenitzer writes on marketing for Global Telecoms Business.
As a marketing change agent, I consult with clients, lead content marketing workshops for the Association of National Advertisers (ANA), and write the weekly Simplify Marketing blog.
With experience from Fortune 500 companies such as AT&T, RR Donnelley and Tellabs, I've been named:
- Content Marketer of the Year by the Content Marketing Institute.
- Best Marketer by BtoB magazine.
- A B-to-B CMO to watch by Fierce CMO.