Filed Under: Amdocs, Big Data, Brand, BT, Chris Williams, Jerry Power, Rita Okuthe, Safaricom, Suzi Williams, TeliaSonera, USC
34 Marketing Ideas from Top Telecom CMOs
Here are 34 marketing ideas from leading telecom marketers, taken from hours of interviews for Marketing Upside, my column in Global Telecoms Business. These musings on marketing are from the wise, to the wise. These thought leaders address the big marketing topics: customers, purpose, branding, competitiveness, the buyers’ journey, innovation, big data and more. Chris Williams, CMO …
